{"id":43203,"date":"2025-09-23T07:29:35","date_gmt":"2025-09-23T06:29:35","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=43203"},"modified":"2025-09-23T10:38:14","modified_gmt":"2025-09-23T09:38:14","slug":"netomnia-refreshes-uk-broadband-brand-as-fttp-network-expands","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2025\/09\/netomnia-refreshes-uk-broadband-brand-as-fttp-network-expands.html","title":{"rendered":"Netomnia Refreshes UK Brand as FTTP Broadband Network Expands"},"content":{"rendered":"

One of the country’s largest alternative broadband networks, Netomnia<\/a> (Substantial Group), which has now covered 2.8 million UK premises RFS (inc. 400,000 customers) with their Fibre-to-the-Premises (FTTP<\/a>) based broadband ISP network (up from 2.7m on 1st Sept 2025), have this morning announced a refresh of their brand following the merger with Brsk<\/a>.<\/p>\n

So far as we can tell from the logo on their website today, the refresh appears to be reflected through a fairly subtle change of font and a tweak to the scale, organisation and colour of the circle graphic in front. Otherwise, it doesn’t appear to have gone through a dramatic shift. But as usual with any branding changes these days, the official press release<\/a> goes rather heavy on the hype.<\/p>\n

NOTE:<\/strong> The Substantial Group is backed by over \u00a31.6bn<\/strong> of equity and debt from investors Advencap, DigitalBridge, and Soho Square Capital etc. The group, via Netomnia<\/a>, aims to cover 3 million UK premises by the end of 2025 and then 5m by the end of 2027 (inc. 1m customers by 2028). The service is currently available across parts of over 90 cities and towns.<\/div>\n

“This evolution is more than visual. It reflects Netomnia\u2019s progression from challenger to national infrastructure leader. The company\u2019s refreshed positioning emphasises its role as a future-ready fibre network built to enable tomorrow\u2019s innovations, while the visual identity brings this ambition to life. The name itself tells the story \u2013 \u2018Net\u2019 represents the inclusive network built for everyone, while \u2018Omnia\u2019 (Latin for \u2018all things\u2019) conveys readiness to power whatever innovations come next<\/em>,” says the announcement.<\/p>\n

In addition, for those who didn’t know what the circle in front of their logo was meant to represent (we assumed some symbolism with fibre optic cabling), Netomnia explains how the refreshed circular abstract element actually “symbolises both \u2018the right connection\u2019 and \u2018the potential\u2019, forming a complete circle that suggests connectivity and continuous progress<\/em>“. So, now you know.<\/p>\n

Jeremy Chelot, Group CEO of Netomnia, YouFibre<\/a> and brsk<\/a>, said:<\/strong><\/p>\n

\u201cThis is more than a design change. It\u2019s a signal of the company we\u2019ve become \u2013 powerful, ambitious, and building the UK\u2019s third fibre infrastructure. Where the most powerful internet lives is both our idea and our promise.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

One of the country’s largest alternative broadband networks, Netomnia (Substantial Group), which has now covered 2.8 million UK premises RFS (inc. 400,000 customers) with their Fibre-to-the-Premises (FTTP) based broadband ISP network (up from 2.7m on 1st Sept 2025), have this morning announced a refresh of their brand following the merger with Brsk.<\/p>\n","protected":false},"author":1,"featured_media":43209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[2660,472,56,2353],"class_list":["post-43203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-brsk","tag-business","tag-fttp","tag-netomnia"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/115252204509393313","error":""},"yoast_head":"\nNetomnia Refreshes UK Brand as FTTP Broadband Network Expands - ISPreview UK<\/title>\n<meta name=\"description\" content=\"One of the country's largest alternative broadband networks, Netomnia (Substantial Group), which has now covered 2.8 million UK premises RFS (inc. 400,000\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/09\/netomnia-refreshes-uk-broadband-brand-as-fttp-network-expands.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netomnia Refreshes UK Brand as FTTP Broadband Network Expands - 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