{"id":43606,"date":"2025-10-23T14:13:53","date_gmt":"2025-10-23T13:13:53","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=43606"},"modified":"2025-10-23T14:33:29","modified_gmt":"2025-10-23T13:33:29","slug":"o2-uk-increases-mid-contract-price-hikes-for-mobile-customers","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2025\/10\/o2-uk-increases-mid-contract-price-hikes-for-mobile-customers.html","title":{"rendered":"O2 UK Increases Mid-Contract Price Hikes for Mobile Customers UPDATE"},"content":{"rendered":"

Customers of mobile operator O2<\/a> may be displeased, if not surprised, to learn that the provider has today followed sibling Virgin Media<\/a>’s recent increase to their existing mid-contract pricing policy on broadband packages (here<\/a>), by announcing a similar hike for their own mobile subscribers.<\/p>\n

Effective from today, O2<\/a> will now apply a new fixed annual price rise to Pay Monthly (airtime) mobile customers of \u00a32.50 every April, which is up from the current rate of \u00a31.80. Elsewhere, O2<\/a>’s data only MBB (mobile broadband) and Smartwatch customers will continue to receive an annual price increase of 75p (unchanged from last year). Out of bundle charges will also continue to increase by 5% every 1st April.<\/p>\n

NOTE:<\/strong> The Consumer Price Index (CPI) level of inflation started the year at 3% (Jan 2025) and has since crept up to 3.8%. But today’s change will see many people being hit by an inflation busting rise.<\/div>\n

New and upgrading customers will naturally be informed about this before they enter into a contract with the (new) annual price rise amount. We are currently checking to see how existing customers will be treated. As usual, one of the biggest problems with this approach to mid-contract hikes is that it hits every package in the same way, regardless of whether you’re on a cheaper tariff or a more expensive one (i.e. those on cheaper plans end up being disproportionately impacted).<\/p>\n

An O2 spokesperson told ISPreview:<\/strong><\/p>\n

“With demand for mobile data at an all-time high, we\u2019re introducing a 70p per month increase to annual price rises for O2 customers, effective each April.<\/p>\n

An annual rise of \u00a32.50 a month \u2013 around 8p a day \u2013 continues to represent excellent value for services that customers are using more than ever before. We\u2019ve again frozen prices on handset repayment plans and are investing \u00a3700m into our mobile network this year to ensure we meet growing demand and give our customers the fast and reliable connectivity they rely on.<\/p>\n

Customers on our social tariffs continue to be exempt from any price changes as part of our efforts to provide support to those who need it most.\u201d<\/p><\/blockquote>\n

Just for some context. At the start of 2025 Ofcom<\/a> began requiring UK telecoms providers to adopt a new approach to mid-contract price hikes, which did away with the old percentage and inflation-based model \u2013 replacing it with one that must now set out such price rises \u201cclearly and up-front, in pounds and pence, when a customer signs up<\/em>\u201d (here<\/a>). This made annual price hikes clearer and more transparent, but as above, not necessarily cheaper.<\/p>\n

UPDATE 2:30pm<\/strong><\/p>\n

O2 confirmed to ISPreview that these changes will also apply to existing O2 customers, as well as new and re-contracting customers, from today (although you won’t feel the hike itself until April). The only good news is that O2 will be writing directly to existing customers about this change, and they are being given the right to exit without penalty if they wish.<\/p>\n

Price changes are only applied to customers\u2019 airtime plans, with device plans frozen. Customers on their social tariffs will also continue to be exempt from any price increases.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customers of mobile operator O2 may be displeased, if not surprised, to learn that the provider has today followed sibling Virgin Media’s recent increase to their existing mid-contract pricing policy on broadband packages (here), by announcing a similar hike for their own mobile subscribers.<\/p>\n","protected":false},"author":1,"featured_media":43314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[32,475],"class_list":["post-43606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-o2","tag-virgin-media"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/115423664010702081","error":""},"yoast_head":"\nO2 UK Increases Mid-Contract Price Hikes for Mobile Customers UPDATE - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Customers of mobile operator O2 may be displeased, if not surprised, to learn that the provider has today followed sibling Virgin Media's recent increase\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/10\/o2-uk-increases-mid-contract-price-hikes-for-mobile-customers.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O2 UK Increases Mid-Contract Price Hikes for Mobile Customers UPDATE - 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