{"id":4379,"date":"2013-10-23T07:54:16","date_gmt":"2013-10-23T06:54:16","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=4379"},"modified":"2013-10-23T07:54:16","modified_gmt":"2013-10-23T06:54:16","slug":"bt-tv-ad-homehub-banned-misleading-wifi-interference-claim","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/bt-tv-ad-homehub-banned-misleading-wifi-interference-claim.html","title":{"rendered":"BT TV Ad for HomeHub Banned over Misleading WiFi Interference Claim"},"content":{"rendered":"<p>The UK <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/asa\" target=\"_blank\">Advertising Standards Authority<\/a> has banned a TV advert for <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>&#8217;s HomeHub broadband ISP router after it caused confusion over which household devices would cause interference on a <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/wifi\">wifi<\/a> wireless network (the router&#8217;s smart wireless technology is designed to mitigate this).<\/p>\n<p><!--more--><\/p>\n<p>The promotion itself, which garnered 3 complaints, was intended to extol the benefits of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>&#8217;s <strong>HomeHub<\/strong> in mitigating <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/wifi\">wifi<\/a> interference and a voice-over explained, &#8220;<em>there&#8217;s no end of things around the home that can disrupt your wireless internet &#8230; The new <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a> Home Hub uses smart dual band to reduce dropout<\/em>&#8220;. The presentation also featured images of mobile phones, radios and various other household devices.<\/p>\n<p>BT and Ad firm Clearcast explained that non-<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/wifi\">WiFi<\/a> devices like TV senders, wireless security cameras and baby monitors (i.e. those that use the same <strong>2.4GHz<\/strong> radio band as WiFi) can cause interference on home networks, which is supported by a 2009 report from <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a>. However the ASA noted that none of those devices actually &#8220;<em>featured<\/em>&#8221; in the advert, which depicted kit that would be less likely to disconnect a home wireless network (e.g. most modern mobiles include wifi support).<\/p>\n<blockquote class=\"bq1\"><p><strong>ASA Ruling (REF: A13-233658)<\/strong><\/p>\n<p>&#8220;<em>Whilst we acknowledged that the evidence supplied by BT showed that some non-Wi-Fi household devices could potentially affect the performance of Wi-Fi devices, we considered that the inclusion of images of mobile phones and radios implied that consumers who had those items in their homes may experience problems due to interference when we had not seen any evidence to that effect. We therefore concluded that the ad was misleading<\/em>.&#8221;<\/p><\/blockquote>\n<p>The advert was pulled and the ASA told BT not to make the same claim again. But it&#8217;s not the first time that the wifi performance of BT&#8217;s HomeHub router has been questioned and last year a similar TV advert for their older <strong>HomeHub3<\/strong> (HH3) device was banned after it claimed to offer &#8220;<em>the UK\u2019s most reliable wireless connection<\/em>&#8221; (<a href=\"http:\/\/www.ispreview.co.uk\/story\/2012\/02\/01\/asa-uk-bans-bt-tv-ad-for-misleading-most-reliable-wireless-connection-claim.html\" target=\"_blank\">here<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK Advertising Standards Authority has banned a TV advert for BT&#8217;s HomeHub broadband ISP router after it caused confusion over which household devices would cause interference on a wifi wireless network (the router&#8217;s smart wireless technology is designed to mitigate this).<\/p>\n","protected":false},"author":1,"featured_media":4298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[99,474,476],"class_list":["post-4379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-asa","tag-bt","tag-wifi"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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