{"id":44367,"date":"2026-01-08T14:35:35","date_gmt":"2026-01-08T14:35:35","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=44367"},"modified":"2026-01-08T14:35:35","modified_gmt":"2026-01-08T14:35:35","slug":"broadband-isp-kcom-reveals-hull-uks-internet-traffic-use-over-christmas","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/01\/broadband-isp-kcom-reveals-hull-uks-internet-traffic-use-over-christmas.html","title":{"rendered":"Broadband ISP KCOM Reveals Hull UK’s Internet Traffic Use Over Christmas"},"content":{"rendered":"

Macquarie-backed telecoms provider KCOM<\/a>, which have deployed their own full fibre broadband (FTTP<\/a>) network across 305,000 premises in parts of East Yorkshire (primarily Hull) and Lincolnshire (England), has revealed that customers in the Hull area consumed 2,500,000 GigaBytes (GB) of data traffic on Christmas Day 2025 (500,000GB more than usual) – it’s “busiest day ever for online traffic<\/em>“.<\/p>\n

During the whole of Christmas week, KCOM<\/a> said their broadband network carried a whopping 24.2 PebiBytes<\/strong> (PiB) of data (we aren’t sure why they’ve opted to use PiB instead of PetaBytes, but each to their own). During the same week, KCOM<\/a> customers streamed 10.9 PiB with YouTube (2.3 PiB) and Netflix (2.2 PiB) proving the streaming services of choice as viewers logged on to watch Stranger Things and various other shows.<\/p>\n

NOTE:<\/strong> 1 Pebibyte is equivalent to about 1,126,000 GigaBytes (GB) or 1,125 TeraBytes (TB) – not to be confused with data transfer speeds like Gigabits and Terabits.<\/div>\n

Rounding out the Top Ten of the streaming services on KCOM’s network over Christmas were TikTok (0.9PiB), Sky Streaming [Sky Glass<\/a>, Sky Stream<\/a>] (0.9 PiB), Amazon<\/a> Prime (0.6 PiB), BBC<\/a>’s iPlayer (0.6 PiB) Disney+ (0.6 PiB), ITV Player (0.5 PiB) and Facebook video (0.5 PiB).<\/p>\n

The biggest gaming console winners on Christmas Day were the Sony PS5 and Microsoft Xbox, with tens of thousands of users downloading new games and content updates. Gaming and related software updates accounted for 3.4PiB of data transfer, with 60% coming from KCOM\u2019s unique local caches (i.e. popular data that gets stored closer to end-users in their network), making it a faster and more reliable download process for Hull users.<\/p>\n

The biggest surges in data traffic came at 10am and 10pm on Christmas Day, with a lull coming at 2pm as families sat down to their Christmas dinner before tuning in to see the King\u2019s Speech.<\/p>\n

Richard Sch\u00e4fer, KCOM CEO, said:<\/strong><\/p>\n

\u201cIt\u2019s been a huge Christmas for streaming services across the KCOM region and the amount of data that families are using is truly astounding.<\/p>\n

As the UK\u2019s most reliable network*, our full fibre network dealt with the huge amount of surfing, streaming and gaming which enabled families to sit back and enjoy their Christmas specials, season finales and box sets seamlessly.\u201d<\/p><\/blockquote>\n

The bumper Christmas period comes on the back of a steady growth in data traffic on KCOM\u2019s full fibre network since September 2025. During that time, the ISP has seen a 15% increase in demand for data usage across its network.<\/p>\n","protected":false},"excerpt":{"rendered":"

Macquarie-backed telecoms provider KCOM, which have deployed their own full fibre broadband (FTTP) network across 305,000 premises in parts of East Yorkshire (primarily Hull) and Lincolnshire (England), has revealed that customers in the Hull area consumed 2,500,000 GigaBytes (GB) of data traffic on Christmas Day 2025 (500,000GB more than usual) – it’s “busiest day ever […]<\/p>\n","protected":false},"author":1,"featured_media":23908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[56,76,461,34,441],"class_list":["post-44367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-fttp","tag-kc","tag-lincolnshire","tag-statistics","tag-yorkshire"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/115859983080870253","error":""},"yoast_head":"\nBroadband ISP KCOM Reveals Hull UK's Internet Traffic Use Over Christmas - 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