{"id":44628,"date":"2026-02-04T08:00:05","date_gmt":"2026-02-04T08:00:05","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=44628"},"modified":"2026-02-02T15:28:47","modified_gmt":"2026-02-02T15:28:47","slug":"sky-business-study-claims-two-thirds-of-sme-businesses-run-out-of-mobile-data","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/02\/sky-business-study-claims-two-thirds-of-sme-businesses-run-out-of-mobile-data.html","title":{"rendered":"Sky Business Study Claims Two Thirds of SME Businesses Run Out of Mobile Data"},"content":{"rendered":"<p>A new OnePoll survey of 1,000 small and medium-sized UK businesses (leaders and decision makers), which was commissioned by broadband and mobile provider <a href=\"https:\/\/business.sky.com\" target=\"_blank\" rel=\"noopener\">Sky Business<\/a>, has claimed that 66% of them have &#8220;<em>run out of mobile data in the last two years<\/em>&#8220;, resulting in missed sales and lost productivity until resolved (i.e. an estimated average revenue loss of \u00a33,462 a year).<!--more--><\/p>\n<p>The survey also found that 73% experience a &#8220;<em>Fear of Running Out<\/em>&#8221; (FORO) of mobile data, rising to more than 8 in 10 among millennial-led businesses. At the same time, some 56% of SMEs that have run out of mobile broadband data say they have lost business to the tune of \u00a33,462 on average a year in missed sales, bookings and opportunities.<\/p>\n<p>Similarly, 45% said running out of mobile data would be worse than running out of stock, while more than a third report being unable to process payments when data runs out. The disruption is so severe that 49% say losing mobile data would be worse for their business than losing Wi-Fi for an entire day.<\/p>\n<p>On the flip side, businesses were said to spend an average of \u00a3477 a month on mobile data, yet 33% of that data is said to go unused &#8211; equivalent to nearly \u00a31,900 per business each year. Mayuresh Thavapalan, Commercial and Marketing Director for Sky Business, said: \u201c<em>UK businesses are effectively paying twice &#8211; once for data sat unused across their team, and again if someone unexpectedly runs out. Mobile connectivity should flex around how a business actually operates<\/em>.\u201d<\/p>\n<p>Suffice to say that Sky Business has a vested interest in all of this as their new SIM-Only mobile service, which launched last year (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/10\/sky-uk-launch-business-focused-sim-only-pay-monthly-mobile-service.html\">details<\/a>), has partly been designed to tackle this sort of problem. So, take with the usual pinch of salt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new OnePoll survey of 1,000 small and medium-sized UK businesses (leaders and decision makers), which was commissioned by broadband and mobile provider Sky Business, has claimed that 66% of them have &#8220;run out of mobile data in the last two years&#8220;, resulting in missed sales and lost productivity until resolved (i.e. an estimated average [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[472,32,66],"class_list":["post-44628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-business","tag-o2","tag-sky-broadband"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116011311718209996","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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