{"id":44638,"date":"2026-02-04T07:10:42","date_gmt":"2026-02-04T07:10:42","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=44638"},"modified":"2026-02-18T10:28:17","modified_gmt":"2026-02-18T10:28:17","slug":"isp-sky-broadband-and-sky-tv-confirm-annual-uk-price-hikes-for-2026","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/02\/isp-sky-broadband-and-sky-tv-confirm-annual-uk-price-hikes-for-2026.html","title":{"rendered":"ISP Sky Broadband and Sky TV Reveal UK Price Hikes Policy for 2026 UPDATE2"},"content":{"rendered":"

New customers of Sky UK’s (Sky Broadband<\/a>, Comcast etc.) internet, phone and TV products are being informed about the provider’s latest round of annual price hikes, which will be introduced from 1st April 2026. For example, broadband customers will now see a flat hike of \u00a33 to their monthly bills, which is the same as or lower than most of their largest rivals.<\/p>\n

As for Sky’s Pay TV services, Cinema will be subject to a \u00a31 increase per month when taken with a TV product, and Triple Play packages will see a \u00a33 increase per month (as per the Broadband price rise). Just for comparison, Sky expressed last year’s price rise as an ‘average’ annual price increase of 6.2%. But for now this is only impacting new customers, not existing customers (we expect Sky to follow a similar policy for existing users, but this is not yet confirmed).<\/p>\n

Fixed price increases tend to hit those on cheaper packages the hardest. But the good news, if you can call it that, is Sky will give their broadband and talk (phone) customers who are unwilling to accept such a hike some 31 days from the point of being notified to terminate their contract early without penalty (not applicable to their TV customers, unless bundled with broadband).<\/p>\n

Consumer who are hit by mid-contract hikes like this could alternatively try haggling for a lower price when the notification drops (Retentions \u2013 Tips for Cutting Your Broadband Bill<\/a><\/strong>), which Sky does usually entertain. Meanwhile, those on benefits (Universal Credit<\/strong> etc.) also have the option of taking a cheaper Social Tariff<\/strong> \u2013 see our Quick Guide to UK Social Tariffs<\/strong><\/a> (Sky have these too and they’re not impacted by today’s hike).<\/p>\n

However, it\u2019s worth remembering that broadband, phone and TV providers are NOT immune to cost increases. Providers, much like consumers, are also suffering under the burden of rising supplier (e.g. wholesale) and lease costs, high inflation, high energy prices, the cost of adding all sorts of new services (e.g. FTTP<\/a>) and catering for new regulations etc.<\/p>\n

UPDATE 8:55am<\/strong><\/p>\n

Tweaked the second paragraph to correct a mistake with last year’s price increase comparison.<\/p>\n

UPDATE 18th Feb 2026 @ 10:24am<\/strong><\/p>\n

Sky has today confirmed, as we suspected, that the same price hike will also apply to their existing broadband customers. From April, the prices of their Sky Broadband<\/a> and TV products will change as follows: For Broadband, most customers will see a \u00a33 increase, while their base and premium TV packages will be increasing between \u00a31 – \u00a33. As usual, all customers will receive notifications outlining the price changes for their specific packages and services.<\/p>\n

Sky follows a variable pricing model, which means broadband, talk and satellite<\/a> TV customers who are in a minimum term can cancel their package without early termination charges, after being notified of a price change.<\/p>\n

A Sky spokesperson said:<\/strong><\/p>\n

\u201cFrom April, the prices of our Sky broadband and TV products will change. We always aim to limit the impact of price increases as much as possible, and our approach means Sky customers continue to see some of the lowest increases in the market. These updates will allow us to continue investing in delivering fast broadband, the best entertainment and live sport, and services our customers can rely on, while managing rising costs faced across the industry.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

New customers of Sky UK’s (Sky Broadband, Comcast etc.) internet, phone and TV products are being informed about the provider’s latest round of annual price hikes, which will be introduced from 1st April 2026. 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