{"id":44787,"date":"2026-02-18T09:43:16","date_gmt":"2026-02-18T09:43:16","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=44787"},"modified":"2026-02-18T09:47:59","modified_gmt":"2026-02-18T09:47:59","slug":"fullfibre-and-zzoomm-complete-broadband-altnet-uk-isp-brand-integration","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/02\/fullfibre-and-zzoomm-complete-broadband-altnet-uk-isp-brand-integration.html","title":{"rendered":"FullFibre and Zzoomm Complete Broadband Altnet UK ISP Brand Integration"},"content":{"rendered":"

Alternative UK broadband operator FullFibre Limited<\/a>, which back in March 2025 completed its merger with Zzoomm<\/a> (here<\/a>), has today confirmed that the pair have now also completed their brand integration. Much as we leaked in June 2025 (here<\/a>), this means that Zzoomm<\/a> will now become the single retail ISP brand for the service (BeFibre<\/a> customers will shortly be moved).<\/p>\n

The combined gigabit speed Fibre-to-the-Premises (FTTP<\/a>) broadband network currently reaches 600,000 UK premises<\/strong> (ready for service) and \u201cover<\/em>\u201d 90,000 customers<\/strong> (up from 80k in July 2025) across England \u2013 serving parts of approximately 110 market towns, which makes it one of the country’s largest altnets. This reflects both their open access wholesale fibre network alongside their in-house retail ISP(s).<\/p>\n

NOTE:<\/strong> Zzoomm<\/a> was originally supported by \u00a3224m in capital = \u00a3100m debt via banks (here<\/a>), \u00a312m from private investors (\u201cbig chunk<\/em>\u201d of that comes from Matthew Hare) and \u00a3112m via Oaktree Capital<\/strong> (here<\/a>). By comparison, FullFibre Ltd was backed by investment from Basalt Infrastructure Partners LLP<\/strong>.<\/div>\n

At the same time, Zzoomm has also unveiled a mild “brand refresh<\/em>“, which has been shaped around customer needs for fast, reliable, and great-value broadband for homes and businesses. The Zzoomm brand is said to be underpinned by several core values: Trusted Performance, Standout Service and Real Value.<\/p>\n

The successful integration is said to mark a major post-merger milestone, “delivering an integration programme on time, on budget and fully to plan, which unifies operational, commercial and technology systems<\/em>“.<\/p>\n

James Warner, CEO of FullFibre, said:<\/strong><\/p>\n

\u201cCompleting this integration over the last nine months, on time and on budget, is a huge achievement and a real credit to all involved. We now fully operate as one business, on one platform, with a single retail brand in Zzoomm. Having completed a second merger in as many years, we continue to materially extend our capabilities, and are well placed to continue our growth story and further pursue future strategic opportunities.\u201d<\/p><\/blockquote>\n

New customers of the service can expect to pay from \u00a324 per month on a 24-month term (shorter 12-month and 30 day options are also available, at extra cost) for symmetric speeds of 200Mbps, which rises to \u00a349 per month for 2,300Mbps. A mix of e-Gift cards – valued at between \u00a350 and \u00a375 – are currently also being offered alongside some other discounts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alternative UK broadband operator FullFibre Limited, which back in March 2025 completed its merger with Zzoomm (here), has today confirmed that the pair have now also completed their brand integration. Much as we leaked in June 2025 (here), this means that Zzoomm will now become the single retail ISP brand for the service (BeFibre customers […]<\/p>\n","protected":false},"author":1,"featured_media":44789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[56,1867],"class_list":["post-44787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-fttp","tag-zzoomm"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116090988094603598","error":""},"yoast_head":"\nFullFibre and Zzoomm Complete Broadband Altnet UK ISP Brand Integration - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Alternative UK broadband operator FullFibre Limited, which back in March 2025 completed its merger with Zzoomm (here), has today confirmed that the pair\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/02\/fullfibre-and-zzoomm-complete-broadband-altnet-uk-isp-brand-integration.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FullFibre and Zzoomm Complete Broadband Altnet UK ISP Brand Integration - 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