{"id":44942,"date":"2026-03-04T11:24:28","date_gmt":"2026-03-04T11:24:28","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=44942"},"modified":"2026-03-04T11:24:28","modified_gmt":"2026-03-04T11:24:28","slug":"virgin-media-o2-uk-replaces-bt-group-poached-cfo-with-david-melcon","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/03\/virgin-media-o2-uk-replaces-bt-group-poached-cfo-with-david-melcon.html","title":{"rendered":"Virgin Media O2 UK Replaces BT Group Poached CFO with David Melcon"},"content":{"rendered":"

Combined broadband and mobile giant Virgin Media<\/a> and O2<\/a> (VMO2) have today announced that they’re set to replace their former Chief Financial Officer (CFO) since 2021, Patricia Cobian, with David Melcon from 2nd April 2026. In case anybody has forgotten, Patricia announced last year that she was jumping ship to the BT<\/a> Group (here<\/a>).<\/p>\n

David joins VMO2’s Executive Leadership Team with more than 25 years of telecoms experience, most recently as CFO of Vivo (Telef\u00f3nica Brazil). During his decade long tenure at Vivo, in another highly competitive telecom market, David played a key role in shaping a customer-first strategy that helped to double the company\u2019s market value; led to the highest customer satisfaction score in the sector; and saw Vivo become the most sustainable company in Brazil.<\/p>\n

Suffice to say David will have plenty of work to get on with when he arrives at VMO2, which is going through somewhat of a transition following last year’s major Strategic Review by Joint Venture partner Telef\u00f3nica.<\/p>\n

Lutz Sch\u00fcler, CEO of Virgin Media<\/a> O2<\/a>, said:<\/strong><\/p>\n

\u201cDavid has the experience, knowledge and mindset to really deliver for Virgin Media<\/a> O2<\/a> and he will be a fantastic addition to the team, with this move bringing him back to a market he knows well.<\/p>\n

What stands out for me is not just the scale of what David has delivered, but how he\u2019s done it, with a strong focus on customers, AI driven transformation and building high-performing diverse teams. This is exactly the talent we need to accelerate our own transformation and build for long-term growth.\u201d<\/p>\n

I also want to thank Mark Hardman and Nick Taylor, who have jointly led Finance & Strategy throughout this interim period. Their calm leadership, sound judgement and professionalism have kept us moving forward and they will continue to be exceptional members of our senior team.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Combined broadband and mobile giant Virgin Media and O2 (VMO2) have today announced that they’re set to replace their former Chief Financial Officer (CFO) since 2021, Patricia Cobian, with David Melcon from 2nd April 2026. 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