{"id":45213,"date":"2026-03-17T11:23:36","date_gmt":"2026-03-17T11:23:36","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=45213"},"modified":"2026-03-17T11:23:36","modified_gmt":"2026-03-17T11:23:36","slug":"new-which-survey-awards-best-and-worst-uk-broadband-isps-for-2026","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/03\/new-which-survey-awards-best-and-worst-uk-broadband-isps-for-2026.html","title":{"rendered":"New Which Survey Awards Best and Worst UK Broadband ISPs for 2026"},"content":{"rendered":"

Consumer magazine Which?<\/a> has published the results from their latest broadband ISP satisfaction survey, which questioned 5,235 UK members of the public (Dec 2025 to Jan 2026) about their internet providers. Once again Zen Internet<\/a> came top of the pack with a customer score of 84%, while NOW TV<\/a> (NOW Broadband) hit rock bottom on 54%.<\/p>\n

The survey itself typically questioned respondents about their experiences across several categories, including broadband service speeds, connection reliability, value for money, ease of contacting, customer service, technical support, overall communication and ease of setup.<\/p>\n

In addition, the study ranked each provider by \u201cCustomer Score<\/em>\u201c, which is based on the respondent\u2019s satisfaction and their likelihood to recommend the service. Which? also awards providers with an additional “Recommended Provider<\/em>” status if they achieve both a customer score of at least 70% and have committed to Ofcom<\/a>’s schemes designed to ensure fairness in the telecoms market.<\/p>\n

Overall, only Zen Internet<\/a> and Plusnet<\/a> were found to have the right stuff for “Recommended Provider<\/em>” status. But as usual most of the largest broadband ISPs ended up featuring in the bottom half of Which?\u2019s table, with TalkTalk<\/a> and Virgin Media<\/a> both being said to have “received the joint lowest scores among the Big Four<\/em>” (customer score of 59%).<\/p>\n

Steve Warburton, MD of Zen Internet<\/a>\u2019s Consumer Division, said:<\/strong><\/p>\n

\u201cThese results reflect what many broadband customers already feel. The biggest providers may dominate the market, but smaller providers often outperform when it comes to service, reliability, and value. At Zen we\u2019ve always believed that putting customers first is the simplest way to build trust. That means straightforward pricing with no mid-contract increases, UK-based support and a service people can rely on. It\u2019s encouraging to see that approach recognised again.\u201d<\/p><\/blockquote>\n

Which? 2026 UK Broadband Survey Results – Customer Score<\/strong><\/span>
\n(Previous 2025 Result in Brackets)<\/p>\n

Zen Internet<\/strong> 84% (up from 77%)<\/p>\n

Hyperoptic<\/a><\/strong> 77% (up from 69%)<\/p>\n

CommunityFibre<\/a><\/strong> 72% (up from 71%)<\/p>\n

PlusNet<\/a><\/strong> 71% (down from 73%)<\/p>\n

Vodafone<\/a><\/strong> 67% (down from 69%)<\/p>\n

EE<\/a><\/strong> 66% (down from 68%)<\/p>\n

BT<\/a><\/strong> 65% (up from 64%)<\/p>\n

Utility Warehouse<\/strong> 65% (down from 72%)<\/p>\n

Sky Broadband<\/a><\/strong> 62% (unchanged)<\/p>\n

TalkTalk<\/a><\/strong> 59% (down from 61%)<\/p>\n

Virgin Media<\/a><\/strong> 59% (down from 60%)<\/p>\n

NOW Broadband (NOW TV<\/a>)<\/strong> 54% (down from 60%)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Consumer magazine Which? has published the results from their latest broadband ISP satisfaction survey, which questioned 5,235 UK members of the public (Dec 2025 to Jan 2026) about their internet providers. Once again Zen Internet came top of the pack with a customer score of 84%, while NOW TV (NOW Broadband) hit rock bottom on […]<\/p>\n","protected":false},"author":1,"featured_media":25929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[150,474,1491,405,148,84,66,74,475,96,98],"class_list":["post-45213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-awards","tag-bt","tag-community-fibre","tag-ee","tag-hyperoptic","tag-plusnet","tag-sky-broadband","tag-talktalk","tag-virgin-media","tag-vodafone","tag-zen-internet"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116244265013179055","error":""},"yoast_head":"\nNew Which Survey Awards Best and Worst UK Broadband ISPs for 2026 - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Consumer magazine Which? has published the results from their latest broadband ISP satisfaction survey, which questioned 5,235 UK members of the public\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/03\/new-which-survey-awards-best-and-worst-uk-broadband-isps-for-2026.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Which Survey Awards Best and Worst UK Broadband ISPs for 2026 - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"Consumer magazine Which? 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