{"id":45475,"date":"2026-04-15T11:11:17","date_gmt":"2026-04-15T10:11:17","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=45475"},"modified":"2026-04-15T11:11:34","modified_gmt":"2026-04-15T10:11:34","slug":"vodafone-uk-launches-new-ai-based-scam-call-protection-feature","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/04\/vodafone-uk-launches-new-ai-based-scam-call-protection-feature.html","title":{"rendered":"Vodafone UK Launches New AI Based Scam Call Protection Feature"},"content":{"rendered":"<p>Mobile network and broadband operator <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> (VodafoneThree) has today announced the launch of a new <strong>Scam Call Protection<\/strong> feature &#8211; available as part of their <strong>Secure Net Mobile<\/strong> service, which uses Artificial Intelligence (AI) to identify fraudulent, scam and nuisance calls before customers even pick up.<!--more--><\/p>\n<p>The network-level service works automatically in the background to analyse incoming calls in real time and spot suspicious behaviour, before flagging high\u2011risk numbers to the customer. &#8220;<em>If a call appears unusual, customers will receive a simple on\u2011screen alert flagging it as a potential scam call &#8211; putting them firmly in control of whether to pick up or decline<\/em>,&#8221; said the announcement.<\/p>\n<p>The new feature forms part of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a>&#8217;s existing Secure Net Mobile service, which also includes advanced parental controls, 24\/7 ID monitoring to help guard against identity theft, and real\u2011time virus and malware protection.<\/p>\n<blockquote class=\"bq1\"><p><strong>Rob Winterschladen, Consumer Director at VodafoneThree, said:<\/strong><\/p>\n<p>\u201cScam calls are becoming increasingly harder to spot, and it\u2019s easy to feel caught off guard. Scam Call Protection on <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> Secure Net Mobile gives customers an extra layer of reassurance &#8211; constantly working in the background to monitor calls, and flagging known and suspected scam calls. The introduction of Scam Call Protection strengthens our commitment to provide comprehensive built\u2011in digital security, helping people feel safer, more informed and more in control of their digital world.\u201d<\/p><\/blockquote>\n<p>Most of the United Kingdom\u2019s major telecoms providers have already implemented various similar technical measures to tackle <strong>Nuisance Calls<\/strong> and <strong>Scam Calls<\/strong>. But these aren\u2019t always 100% effective, and not all operators have introduced the same level of protections. Suffice to say, there\u2019s still plenty of scope for improvement and Vodafone&#8217;s new feature forms part of that effort. <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a> are also forever pushing new changes to boost national defences against such fraud (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/10\/ofcom-uk-propose-new-rules-to-tackle-mobile-messaging-scams.html\">here<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/07\/ofcom-uk-to-restrict-number-spoofing-to-tackle-scam-calls-from-abroad.html\">here<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/04\/uk-government-confirms-europe-first-ban-on-sim-farms.html\">here<\/a>).<\/p>\n<p>Secure Net Mobile is available to Vodafone mobile customers free for the first three months, and then \u00a32 per month thereafter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile network and broadband operator Vodafone (VodafoneThree) has today announced the launch of a new Scam Call Protection feature &#8211; available as part of their Secure Net Mobile service, which uses Artificial Intelligence (AI) to identify fraudulent, scam and nuisance calls before customers even pick up.<\/p>\n","protected":false},"author":1,"featured_media":30719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[109,479,96,2721],"class_list":["post-45475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-internet-privacy","tag-security","tag-vodafone","tag-vodafonethree"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116408187637109159","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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