{"id":45617,"date":"2026-04-29T09:00:25","date_gmt":"2026-04-29T08:00:25","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=45617"},"modified":"2026-04-29T10:14:56","modified_gmt":"2026-04-29T09:14:56","slug":"virgin-media-o2-business-and-daisy-launch-rebranded-uk-o2-business-division","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/04\/virgin-media-o2-business-and-daisy-launch-rebranded-uk-o2-business-division.html","title":{"rendered":"Virgin Media O2 Business UK and Daisy Rebrand O2 Daisy to O2 Business"},"content":{"rendered":"

Business telecoms company O2 Daisy<\/a>, which reflects the recent merger between VMO2 Business (Virgin Media<\/a> and O2<\/a>) and Daisy Group (here<\/a> and here<\/a>), has today announced the next phase of their strategy for the UK’s B2B market by rebranding – again – O2<\/a> Daisy to O2 Business<\/p>\n

Clearly the O2 Daisy brand, which was itself only launched in August 2025, didn’t deliver quite the image they were seeking. At the time of its launch we remarked that the O2 Daisy name might be confused with O2\u2019s anti-scam AI chatbot<\/a> of the same name. So instead of that they’ve decided to rebrand it again, as O2 Business, which was how many people previously referenced O2’s mobile plans for business customers (i.e. we still see some potential for confusion).<\/p>\n

At its core, the “new<\/em>” brand is said to be retaining its focus on helping UK organisations cut through complexity \u2013 making it “simpler to connect, communicate and get things done<\/em>“. The business already serves hundreds of thousands of customers across the UK, ranging from large enterprises to small and medium\u2011sized organisations (inc. well\u2011known names such as Sainsbury\u2019s, British Sugar and the RFU). Not to mention its presence across the public sector, including law enforcement, education and the NHS, encompassing GP surgeries and healthcare settings.<\/p>\n

Jo Bertram, CEO of O2 Business, said:<\/strong><\/p>\n

\u201cMost businesses don\u2019t feel short of technology \u2013 they feel weighed down by it. Too many systems, too many suppliers and too much time spent trying to make everything work together.<\/p>\n

At O2 Business, we think it should be simpler than that. We\u2019re breathing simplicity into the way business works by bringing connectivity and communications together in one joined\u2011up experience that just makes sense. When technology is easier to deal with, businesses get back time, focus and confidence \u2013 and that\u2019s when real growth happens.\u201d<\/p><\/blockquote>\n

The new brand will have a phased introduction across customer channels and is to be brought to life through live events across the O2 Business estate, followed by a programme of roadshows in the coming months. So hopefully that\u2019ll help to clear up any confusion over their many branding changes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Business telecoms company O2 Daisy, which reflects the recent merger between VMO2 Business (Virgin Media and O2) and Daisy Group (here and here), has today announced the next phase of their strategy for the UK’s B2B market by rebranding – again – O2 Daisy to O2 Business<\/p>\n","protected":false},"author":1,"featured_media":45632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[472,32,475],"class_list":["post-45617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-business","tag-o2","tag-virgin-media"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116486945382030008","error":""},"yoast_head":"\nVirgin Media O2 Business UK and Daisy Rebrand O2 Daisy to O2 Business - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Business telecoms company O2 Daisy, which reflects the recent merger between VMO2 Business (Virgin Media and O2) and Daisy Group (here and here), has\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/04\/virgin-media-o2-business-and-daisy-launch-rebranded-uk-o2-business-division.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Media O2 Business UK and Daisy Rebrand O2 Daisy to O2 Business - 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