{"id":46595,"date":"2026-06-01T00:01:34","date_gmt":"2026-05-31T23:01:34","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=46595"},"modified":"2026-05-30T07:42:58","modified_gmt":"2026-05-30T06:42:58","slug":"county-broadband-isp-customers-set-for-uk-migration-to-truespeed","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/06\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html","title":{"rendered":"County Broadband ISP Customers Set for UK Migration to Truespeed"},"content":{"rendered":"<p>Customers of alternative rural full fibre broadband ISP <a href=\"https:\/\/countybroadband.co.uk\/\" target=\"_blank\" rel=\"noopener\">County Broadband<\/a> are to be migrated to the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/truespeed\" rel=\"nofollow\" target=\"_blank\">Truespeed<\/a> brand over the next few months. The move follows last year&#8217;s merger of the two altnets (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/07\/rural-uk-full-fibre-networks-county-broadband-and-truespeed-to-merge.html\">here<\/a>), which at the time created a single operator covering 177,000 premises (RFS) and 40,000 customers. Since then <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/truespeed\" rel=\"nofollow\" target=\"_blank\">Truespeed<\/a> has also merged with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/freedomfibre\" rel=\"nofollow\" target=\"_blank\">Freedom Fibre<\/a> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/04\/merged-uk-rural-broadband-networks-form-freedom-truespeed-group.html\">here<\/a>), but that&#8217;s another story.<!--more--><\/p>\n<p>In case anybody has forgotten, the County Broadband side of the merged network had previously built their <strong>Fibre-to-the-Premises<\/strong> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a>) infrastructure across rural parts of Cambridgeshire, Essex, Norfolk and Suffolk in England (c.250 villages). But until now it wasn&#8217;t clear precisely what would happen to CB&#8217;s base of retail customers post-merger, although they did initially pledge to continue trading under their own names for the \u201c<em>immediate future<\/em>\u201c.<\/p>\n<div class=\"bq2\"><strong>NOTE:<\/strong> <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/truespeed\" rel=\"nofollow\" target=\"_blank\">Truespeed<\/a> was previously funded by \u00a3175m from <strong>Aviva Investors<\/strong>, which rises to \u00a3321m if we include Aviva\u2019s \u00a3146m pre-merger backing of County Broadband. By comparison, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/freedomfibre\" rel=\"nofollow\" target=\"_blank\">Freedom Fibre<\/a> was backed by investment from <strong>InfraBridge<\/strong> (DigitalBridge) and <strong>Equitix<\/strong>.<\/div>\n<p>Since then, new customers joining County Broadband in East Anglia have benefitted from a few improvements, such as a new <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/wifi\">WiFi<\/a> 6 router, as well as further investment into their network and customer service quality. But Truespeed (officially known as the &#8216;<strong>Freedom Truespeed Group<\/strong>&#8216;) has now decided to move on from County Broadband&#8217;s brand.<\/p>\n<p>ISPreview understands that County Broadband customers will, over the next few months (June to August 2026), be gradually migrated to Truespeed&#8217;s systems, resulting in a combined customer base of over 43,000 Truespeed customers in the South West and East, operating under a single brand (this figure excludes <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/freedomfibre\" rel=\"nofollow\" target=\"_blank\">Freedom Fibre<\/a>&#8217;s base, which is split across multiple ISPs via a wholesale-only network).<\/p>\n<p>The information indicates that the services, pricing, contract terms, and service conditions of these customers will remain unchanged, and customers need not take any action during this migration. But customers of CB can still expect the branding\/logos on their invoices and account pages to change to Truespeed, starting on the next billing cycle after their migration date. Customers will be emailed once the migration has completed to confirm they&#8217;re now on Truespeed and provide additional details.<\/p>\n<p>Otherwise, it doesn&#8217;t appear as if existing CB customers need to do anything and their service should not be interrupted during the change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers of alternative rural full fibre broadband ISP County Broadband are to be migrated to the Truespeed brand over the next few months. The move follows last year&#8217;s merger of the two altnets (here), which at the time created a single operator covering 177,000 premises (RFS) and 40,000 customers. Since then Truespeed has also merged [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[2728,56],"class_list":["post-46595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-freedom-truespeed-group","tag-fttp"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116671683185769277","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>County Broadband ISP Customers Set for UK Migration to Truespeed - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Customers of alternative rural full fibre broadband ISP County Broadband are to be migrated to the Truespeed brand over the next few months. The move\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/06\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"County Broadband ISP Customers Set for UK Migration to Truespeed - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"Customers of alternative rural full fibre broadband ISP County Broadband are to be migrated to the Truespeed brand over the next few months. The move\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/06\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-31T23:01:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2024\/04\/nggallery_import\/County-Broadband-Engineer-Working-on-Street-Cabinet.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1176\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"County Broadband ISP Customers Set for UK Migration to Truespeed\",\"datePublished\":\"2026-05-31T23:01:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html\"},\"wordCount\":395,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/nggallery_import\\\/County-Broadband-Engineer-Working-on-Street-Cabinet.webp\",\"keywords\":[\"Freedom Truespeed Group\",\"FTTP\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html\",\"name\":\"County Broadband ISP Customers Set for UK Migration to Truespeed - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/06\\\/county-broadband-isp-customers-set-for-uk-migration-to-truespeed.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/nggallery_import\\\/County-Broadband-Engineer-Working-on-Street-Cabinet.webp\",\"datePublished\":\"2026-05-31T23:01:34+00:00\",\"description\":\"Customers of alternative rural full fibre broadband ISP County Broadband are to be migrated to the Truespeed brand over the next few months. 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