{"id":46772,"date":"2026-06-08T00:01:09","date_gmt":"2026-06-07T23:01:09","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=46772"},"modified":"2026-06-05T11:29:55","modified_gmt":"2026-06-05T10:29:55","slug":"possible-hints-of-o2-broadband-revival-surface-via-new-uk-full-fibre-plans","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/06\/possible-hints-of-o2-broadband-revival-surface-via-new-uk-full-fibre-plans.html","title":{"rendered":"Possible Hints of O2 Broadband Revival Surface via New UK Full Fibre Plans"},"content":{"rendered":"<p>One of ISPreview&#8217;s eagle-eyed readers recently spotted that mobile network operator <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a>) had uploaded an interesting new page on their website, which doesn&#8217;t appear to have been meant for public consumption and depicted three new full fibre (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a>) broadband packages under the &#8216;<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> Broadband&#8217; branding.<!--more--><\/p>\n<p>Seasoned industry observers will recall that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> previously ran their own fixed broadband ISP, which reflected what they acquired from BE Unlimited some years earlier in 2006. But all that changed in March 2013 after Sky (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a>) agreed to buy their fixed broadband and phone business for upwards of \u00a3180m (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2013\/03\/uk-isp-o2-and-be-unlimited-sell-home-broadband-service-to-bskyb.html\">here<\/a>). At the time of the sale O2 had about 560,000 customers, which was down from a peak of 671,000 in 2010.<\/p>\n<p>The situation changed again in May 2020 after Liberty Global (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a>) and Telefonica (O2) reached a complementary 50-50 joint venture deal to merge their respective fixed broadband and mobile network businesses in the United Kingdom (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/05\/virgin-media-and-o2-agree-uk-broadband-and-mobile-merger.html\">here<\/a>). The merger ultimately resulted in both providers working to offer a new range of mobile and broadband bundles (<em>Volt<\/em> packages), but O2 opted not to resell its own broadband packages.<\/p>\n<p>Fast-forward to last week and one of ISPreview&#8217;s readers (credits to Chris) accidentally spotted an interesting addition hidden within O2&#8217;s website (<em>o2.co.uk\/shop\/o2-broadband<\/em>), which made mention of an O2 Broadband service offering three full fibre packages &#8211; <strong>Classic 500 Full Fibre<\/strong> (\u00a310 per month), <strong>Plus 1000 Full Fibre<\/strong> (\u00a315) and <strong>Ultimate 2000 Full Fibre<\/strong> (\u00a320). All on a short 12-month minimum contract term and applying O2&#8217;s latest pricing policies.<\/p>\n<p><img decoding=\"async\" class=\"ngg-singlepic ngg-none\" style=\"padding: 0px; width: 100%; border-radius: 6px;\" src=\"https:\/\/www.ispreview.co.uk\/wp-content\/gallery\/2026-article-illustrations\/O2-Broadband-Screenshot.webp?t=1780651986\" alt=\"O2-Broadband-Screenshot\"><\/p>\n<p>The section appeared to be a temporary holding page, not least because the &#8220;<em>Choose this package<\/em>&#8221; option and other parts didn&#8217;t function, while the proposed pricing looked unrealistic &#8211; or perhaps indicative of a trial product. The packages were not a million miles from the sort of trial pricing that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/giffgaffmobile\" rel=\"nofollow\" target=\"_blank\">giffgaff<\/a> used before they fully launched their own Full Fibre packages using the VMO2 built <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/nexfibre\" target=\"_blank\">nexfibre<\/a> network last year.<\/p>\n<p>At this point it&#8217;s hard to imagine O2 setting up a page as specific as this unless they actually had an ambition to launch such products, although the web page promptly vanished as soon as ISPreview queried it (they&#8217;re now redirecting it back to the VMO2 Volt package info. page). As you&#8217;d expect, the official line from VMO2 is carefully crafted to avoid either confirming or denying that they might have plans to launch such products in the future.<\/p>\n<blockquote class=\"bq1\"><p><strong>A spokesperson for VMO2 told ISPreview:<\/strong><\/p>\n<p>&#8220;The page you&#8217;ve seen doesn&#8217;t reflect a commercial proposition, we regularly test and explore new products and features as part of ongoing development work.<\/p>\n<p>We&#8217;ll keep you updated if we have anything to share.&#8221;<\/p><\/blockquote>\n<p>The move to launch such products, if it ever does come to pass, would of course reflect somewhat of a strategic shift in how VMO2 positions its branding and products. Such a change would also raise questions over how the existing Volt bundles between <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> and O2 might be handled going forward, as well as perhaps causing some speculation over the future position of both brands more generally.<\/p>\n<p>Regular readers will recall that Telefonica&#8217;s strategic review appeared to cause quite a bit of upheaval last year (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/11\/key-news-for-virgin-media-o2-as-telefonicas-strategic-plan-to-focus-on-uk.html\">here<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/05\/nexfibre-cut-2025-uk-full-fibre-target-to-2-5m-premises-as-vmo2-pause-netco-plans.html\">here<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/05\/nexfibre-publish-q1-2025-uk-full-fibre-broadband-build-update.html\">here<\/a>), although the recent move by <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/nexfibre\" target=\"_blank\">nexfibre<\/a> to acquire <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/netomnia\" target=\"_blank\">Netomnia<\/a> for \u00a32bn (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/02\/netomnia-agree-uk-broadband-merger-deal-with-owners-of-virgin-media-o2.html\">here<\/a>) appeared to indicate that the shared parentage was still firmly committed to working closely together. Time will tell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of ISPreview&#8217;s eagle-eyed readers recently spotted that mobile network operator O2 (Virgin Media) had uploaded an interesting new page on their website, which doesn&#8217;t appear to have been meant for public consumption and depicted three new full fibre (FTTP) broadband packages under the &#8216;O2 Broadband&#8217; branding.<\/p>\n","protected":false},"author":1,"featured_media":46775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[56,2353,2714,32,475],"class_list":["post-46772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-fttp","tag-netomnia","tag-nexfibre","tag-o2","tag-virgin-media"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116711317610434958","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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