{"id":47267,"date":"2026-07-08T11:22:31","date_gmt":"2026-07-08T10:22:31","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=47267"},"modified":"2026-07-08T11:22:31","modified_gmt":"2026-07-08T10:22:31","slug":"ee-uk-set-to-launch-new-one-up-customer-rewards-scheme-on-friday","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/07\/ee-uk-set-to-launch-new-one-up-customer-rewards-scheme-on-friday.html","title":{"rendered":"EE UK Set to Launch New One Up Customer Rewards Scheme on Friday"},"content":{"rendered":"

Broadband ISP and mobile operator EE<\/a> UK (BT<\/a>) is preparing to launch a new rewards (loyalty) programme on Friday for existing customers called “One Up<\/em>“, which is set to be more of a complement than a replacement for their existing \u2018Rewards\u2019 scheme.<\/p>\n

Regular readers might recall that we first revealed the existence of this scheme back in June 2026 (here<\/a>), although at the time it wasn’t clear precisely when it would go live and details remain in short supply. The latest update is that users of EE<\/a>’s App have this week started to see a new pop-up (pictured – credits to ISPreview reader, Scott), which states: “EE<\/a> One Up<\/strong> is coming. Every Friday get weekly treats and unmissable offers that you won’t find anywhere else. Exclusive to EE One customers<\/em>“.<\/p>\n

The customers they’re referencing above reflect converged subscribers that take both their fixed broadband and mobile products. Some of the expected rewards under this new programme are likely to include free movies on EE\u2019s pay TV service, as well as discounts on their tech store products and more. No doubt further details will be released on Friday 10th July 2026<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Broadband ISP and mobile operator EE UK (BT) is preparing to launch a new rewards (loyalty) programme on Friday for existing customers called “One Up“, which is set to be more of a complement than a replacement for their existing \u2018Rewards\u2019 scheme.<\/p>\n","protected":false},"author":1,"featured_media":47269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,405],"class_list":["post-47267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bt","tag-ee"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116883865791076545","error":""},"yoast_head":"\nEE UK Set to Launch New One Up Customer Rewards Scheme on Friday - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Broadband ISP and mobile operator EE UK (BT) is preparing to launch a new rewards (loyalty) programme on Friday for existing customers called "One Up",\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/07\/ee-uk-set-to-launch-new-one-up-customer-rewards-scheme-on-friday.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EE UK Set to Launch New One Up Customer Rewards Scheme on Friday - 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