{"id":47432,"date":"2026-07-21T11:28:46","date_gmt":"2026-07-21T10:28:46","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=47432"},"modified":"2026-07-21T11:28:46","modified_gmt":"2026-07-21T10:28:46","slug":"freely-sees-surge-in-uk-people-watching-2026-fifa-world-cup-via-broadband","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/07\/freely-sees-surge-in-uk-people-watching-2026-fifa-world-cup-via-broadband.html","title":{"rendered":"Freely Sees Surge in UK People Watching 2026 FIFA World Cup via Broadband"},"content":{"rendered":"<p>Broadband-based live TV streaming service <a href=\"https:\/\/www.freely.co.uk\/\" target=\"_blank\" rel=\"noopener\">Freely<\/a>, which is backed by the major UK broadcasters and is an evolution \u2013 not yet a replacement \u2013 for the existing Freeview platform (inc. Freeview Play and Freesat), has reported seeing a &#8220;<em>significant increase<\/em>&#8221; in the number of people watching the 2026 FIFA World Cup over broadband.<!--more--><\/p>\n<p>The latest viewing data, which has been sourced from <a href=\"https:\/\/www.barb.co.uk\/\" target=\"_blank\" rel=\"noopener\">Barb<\/a>, shows that the share of viewing from broadband-only homes for England&#8217;s group-stage matches &#8220;<em>more than quadrupled<\/em>&#8221; compared with the prior 2022 tournament. During the tournament, Freely also grew to more than 2 million monthly active users and recorded its biggest viewing day since launch, highlighting its progress towards &#8220;<em>becoming the UK&#8217;s largest TV device platform by 2030<\/em>&#8220;.<\/p>\n<div class=\"bq2\"><strong>NOTE:<\/strong> Freely is being developed by <a href=\"https:\/\/www.everyonetv.co.uk\/\" target=\"_blank\" rel=\"noopener\">Everyone TV<\/a> (formerly Digital UK), which runs free TV in the UK and is jointly owned by the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bbc\" target=\"_blank\">BBC<\/a>, ITV, Channel 4 and Channel 5.<\/div>\n<p>Last month Freely said their platform now had well over 1 million users (up from 500,000 from Sep-Dec 2025) and the number of Freeview homes in 2034 is forecast to fall to 860,000 (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/06\/freely-on-track-to-overtake-freeview-and-be-in-10-5-million-uk-homes-by-2034.html\">here<\/a>). Freely expects to be in 10.5 million UK households by 2034. The Government recently proposed to switch-off terrestrial TV signals in either 2034 or 2044 as part of a wider change to reflect the move to internet-based streaming (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/06\/gov-consults-on-uk-plan-for-terrestrial-tv-switch-off-and-broadband-support.html\">here<\/a>).<\/p>\n<blockquote class=\"bq1\"><p><strong>The CEO of Everyone TV, Jonathan Thompson, said:<\/strong><\/p>\n<p>&#8220;<em>Major sporting events like the World Cup bring millions of people together for a shared live viewing experience. As one of the UK&#8217;s biggest TV events, it offers a clear picture of how audiences are choosing to watch. Compared with 2022, significantly more viewing took place over the internet, highlighting the growing role of broadband in delivering free television and the changing ways audiences are watching live TV<\/em>.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Broadband-based live TV streaming service Freely, which is backed by the major UK broadcasters and is an evolution \u2013 not yet a replacement \u2013 for the existing Freeview platform (inc. Freeview Play and Freesat), has reported seeing a &#8220;significant increase&#8221; in the number of people watching the 2026 FIFA World Cup over broadband.<\/p>\n","protected":false},"author":1,"featured_media":37922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[45,42,34],"class_list":["post-47432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-video-streaming","tag-iptv","tag-statistics"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/116957500452503413","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freely Sees Surge in UK People Watching 2026 FIFA World Cup via Broadband - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Broadband-based live TV streaming service Freely, which is backed by the major UK broadcasters and is an evolution \u2013 not yet a replacement \u2013 for the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/07\/freely-sees-surge-in-uk-people-watching-2026-fifa-world-cup-via-broadband.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freely Sees Surge in UK People Watching 2026 FIFA World Cup via Broadband - 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