{"id":47648,"date":"2026-08-10T13:08:57","date_gmt":"2026-08-10T12:08:57","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=47648"},"modified":"2026-08-10T13:10:11","modified_gmt":"2026-08-10T12:10:11","slug":"new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html","title":{"rendered":"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027"},"content":{"rendered":"

The new UK Prime Minister, Andy Burnham, yesterday pledged to bring forward the introduction of several planned measures to help consumers exit bad contracts, stop misleading price promotions and to generally tackle “subscription traps<\/em>“. Some of the new measures will now be introduced from January 2027, rather than next Spring, but others require further consultation.<\/p>\n

The new rules appear to mark both an enhancement and acceleration of changes that were broadly already part of the measures first introduced under the recent Digital Markets, Competition and Consumers Act 2024<\/a> (DMCCA). The DMCCA specifically included measures to tackle Subscription Traps<\/strong> (i.e. situations in which businesses make it difficult for customers to exit their contract), which we’ve summarised below.<\/p>\n

NOTE:<\/strong> The Department for Business and Trad (DBT) states there are around 155 million active subscriptions in the UK (inc. on broadband and mobile, as well as other services), with consumers spending an estimated \u00a31.6bn a year on ones they don\u2019t actually want. In theory, the new changes could save consumers up to \u00a3170 per person.<\/div>\n

Tackling Subscription Traps<\/strong><\/span><\/p>\n

Under new rules, businesses must:<\/p>\n

\u27a4 Provide clearer information to consumers before they enter a subscription contract;<\/p>\n

\u27a4 Issue a reminder to consumers that a free trial or low-cost introductory offer is coming to an end, and a reminder before a contract auto-renews onto a new term; and<\/p>\n

\u27a4 Ensure consumers can exit a contract in a straightforward, cost-effective and timely way.<\/p>\n

\u27a4 An enhanced 14-day cooling-off period will also let consumers cancel after a trial or long-term contract renews.<\/p><\/blockquote>\n

In short, the Prime Minister intends to begin enforcing these measures a few months earlier than originally planned, which will now start from January 2027<\/strong>. We should point out that, when looking at the telecoms side of things, Ofcom<\/a> and the government already have various rules and charters to encourage fair pricing and treatment of customers (e.g. End-of-Contract Notifications<\/strong><\/a>, One Touch Switching<\/strong><\/a> and the Telecoms Consumer Charter<\/strong><\/a>). The changes above will thus act as a complement to those and probably won’t change all that much.<\/p>\n

The newer and thus more interesting part of the Government’s announcement is the plan to tackle “pretend prices and deceptive deals<\/em>” (fake discounts<\/strong>). A consultation will launch “this autumn<\/em>” to assess whether tactics such as fake \u201cwas<\/em>\u201d prices, invented discounts and misleading recommended retail prices (RRPs) should be added to the list of practices banned under the DMCCA.<\/p>\n

On this point the government is referencing situations where service providers might, for example, briefly set a subscription price at a much higher (artificial) rate than it is usually sold, only to then suddenly introduce a new discount in order to call the deal “half-price<\/em>” – even though technically it may not be half the price of its usual pricing level or even close.<\/p>\n

Existing rules already exist to tackle misleading discount claims like this, but in practice enforcement is difficult, which the government acknowledges (there’s a lot of complexity with different platforms, comparison sites or A\/B testing – often offering different discounts for the same package etc.). Suffice to say, even when the rules change, it’s not going to be an easy one to investigate.<\/p>\n

“Under current laws, it can be difficult for enforcers to take on these cases. Adding these tactics to this list would mean they will automatically be considered unfair, making it easier to crack down while making rules simpler for businesses to follow<\/em>,” said the Government’s announcement<\/a>.<\/p>\n

Prime Minister, Andy Burnham, said:<\/strong><\/p>\n

“I know people are sick and tired of rip-off discounts and subscription traps. Westminster has got used to telling people that everyday hassles like this are just part of life. I don\u2019t think that\u2019s right, especially when the cost of living continues to weigh heavily on so many people\u2019s lives. I\u2019m determined to pull every single lever we can to provide people with some room to breathe on the cost of living.<\/p>\n

We\u2019re putting an end to phoney bargains. If something is advertised as half price, it should actually be half price. We\u2019re also making it as easy to leave a subscription as it is to join.<\/p>\n

These are just two of the everyday fixes we\u2019re going to be rolling out \u2013 today is just the start. We want to put more money in people\u2019s pockets and give people hope that politics really can work for them and their everyday lives.”<\/p><\/blockquote>\n

Sadly the one thing still missing from this discussion is the ongoing issue of unfair mid-contract price hikes (example<\/a>), which many consumers want to see banned. But so far the Government has tended to flip-flop over the issue more than a fish out of water. At the end of last year the government finally made clear that they had \u201cno plans to ban in-contract price rises<\/em>\u201d for UK consumers taking broadband, mobile and phone services (here<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

The new UK Prime Minister, Andy Burnham, yesterday pledged to bring forward the introduction of several planned measures to help consumers exit bad contracts, stop misleading price promotions and to generally tackle “subscription traps“. Some of the new measures will now be introduced from January 2027, rather than next Spring, but others require further consultation.<\/p>\n","protected":false},"author":1,"featured_media":33343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,1645],"tags":[36,38],"class_list":["post-47648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","category-key_uk_isp_industry_developments","tag-ofcom-regulation","tag-politics"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/117071141343851218","error":""},"yoast_head":"\nNew Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027 - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The new UK Prime Minister, Andy Burnham, yesterday pledged to bring forward the introduction of several planned measures to help consumers exit bad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027 - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The new UK Prime Minister, Andy Burnham, yesterday pledged to bring forward the introduction of several planned measures to help consumers exit bad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-10T12:08:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T12:10:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/money-bag-pounds-gbp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027\",\"datePublished\":\"2026-08-10T12:08:57+00:00\",\"dateModified\":\"2026-08-10T12:10:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html\"},\"wordCount\":822,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/money-bag-pounds-gbp.jpg\",\"keywords\":[\"Ofcom Regulation\",\"Politics\"],\"articleSection\":[\"ISP News\",\"Key Developments\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html\",\"name\":\"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027 - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/money-bag-pounds-gbp.jpg\",\"datePublished\":\"2026-08-10T12:08:57+00:00\",\"dateModified\":\"2026-08-10T12:10:11+00:00\",\"description\":\"The new UK Prime Minister, Andy Burnham, yesterday pledged to bring forward the introduction of several planned measures to help consumers exit bad\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#primaryimage\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/money-bag-pounds-gbp.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/money-bag-pounds-gbp.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Money Bag currency Pound icon vector illustration on transparent background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2026\\\/08\\\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027 - ISPreview UK","description":"The new UK Prime Minister, Andy Burnham, yesterday pledged to bring forward the introduction of several planned measures to help consumers exit bad","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html","og_locale":"en_GB","og_type":"article","og_title":"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027 - ISPreview UK","og_description":"The new UK Prime Minister, Andy Burnham, yesterday pledged to bring forward the introduction of several planned measures to help consumers exit bad","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2026-08-10T12:08:57+00:00","article_modified_time":"2026-08-10T12:10:11+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/money-bag-pounds-gbp.jpg","type":"image\/jpeg"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027","datePublished":"2026-08-10T12:08:57+00:00","dateModified":"2026-08-10T12:10:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html"},"wordCount":822,"commentCount":4,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#primaryimage"},"thumbnailUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/money-bag-pounds-gbp.jpg","keywords":["Ofcom Regulation","Politics"],"articleSection":["ISP News","Key Developments"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html","name":"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027 - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#primaryimage"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#primaryimage"},"thumbnailUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/money-bag-pounds-gbp.jpg","datePublished":"2026-08-10T12:08:57+00:00","dateModified":"2026-08-10T12:10:11+00:00","description":"The new UK Prime Minister, Andy Burnham, yesterday pledged to bring forward the introduction of several planned measures to help consumers exit bad","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#primaryimage","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/money-bag-pounds-gbp.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/money-bag-pounds-gbp.jpg","width":1000,"height":1000,"caption":"Money Bag currency Pound icon vector illustration on transparent background."},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/new-rules-to-tackle-fake-discounts-set-to-benefit-uk-consumers-in-2027.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"New Rules to Tackle Fake Discounts Set to Benefit UK Consumers in 2027"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/47648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=47648"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/47648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media\/33343"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=47648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=47648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=47648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}