{"id":47735,"date":"2026-08-17T12:01:45","date_gmt":"2026-08-17T11:01:45","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=47735"},"modified":"2026-08-17T14:11:31","modified_gmt":"2026-08-17T13:11:31","slug":"partner-isps-of-zen-internet-get-simple-switch-for-easier-broadband-migrations","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/08\/partner-isps-of-zen-internet-get-simple-switch-for-easier-broadband-migrations.html","title":{"rendered":"Partner ISPs of Zen Internet Get Simple Switch for Easier Broadband Migrations UPDATE"},"content":{"rendered":"<p>Rochdale-based UK ISP <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/zen_internet\" target=\"_blank\">Zen Internet<\/a> has today announced the launch of a new capability for their Partners called <strong>Simple Switch<\/strong>, which is being introduced &#8220;<em>at no additional cost<\/em>&#8221; and makes it easier to migrate broadband customers without needing to reconfigure router usernames and passwords in &#8220;<em>most scenarios<\/em>&#8220;.<!--more--><\/p>\n<p>Simple Switch is available by default across new broadband orders, upgrades, and migrations. It allows Zen\u2019s channel partners (e.g. other retail ISPs) to continue using their existing order process through <strong>The Fibre Hub<\/strong>, which is Zen&#8217;s wholesale platform for aggregating multiple alternative fibre networks, while moving customers more quickly, reducing manual configuration, avoiding unnecessary engineer visits, and lowering the risk of provisioning errors.<\/p>\n<p>Switching ISPs normally involves connecting up to a new router and manually updating the username, password and sometimes other credentials in order to get online. But Simple Switch works by automatically recognising the broadband circuit being used and then applying the correct authentication behind the scenes. This makes both individual and bulk migrations between ISPs a lot simpler and thus cheaper.<\/p>\n<p>Unlike solutions limited to a single wholesale network, Simple Switch works across Zen\u2019s growing portfolio of network providers, including <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/openreach\" target=\"_blank\">Openreach<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/cityfibre\" target=\"_blank\">CityFibre<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/freedomfibre\" rel=\"nofollow\" target=\"_blank\">Freedom Fibre<\/a> (Freedom <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/truespeed\" rel=\"nofollow\" target=\"_blank\">Truespeed<\/a> Group), <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ms3\" target=\"_blank\">MS3<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/trooli\" target=\"_blank\">Trooli<\/a> &#8211; with more altnets expected to be added in the future.<\/p>\n<blockquote class=\"bq1\"><p><strong>Paul North, MD of Zen\u2019s Partner division, said:<\/strong><\/p>\n<p>\u201cOur partners tell us they want the switching process to be simpler, quicker and less resource intensive. That\u2019s exactly what Simple Switch is designed to do.<\/p>\n<p>Whether they\u2019re moving a single customer, upgrading existing services or migrating an entire customer base, we\u2019re removing one of the biggest operational headaches from the process. It means less manual configuration, fewer opportunities for errors and a smoother experience for both our partners and their customers.<\/p>\n<p>While Simple Switch was developed to make customer migrations simpler, it\u2019s also making every day provisioning easier, helping save time from the moment an order is placed. By removing unnecessary complexity, we\u2019re ultimately helping our partners spend less time configuring services and more time looking after their customers.\u201d<\/p><\/blockquote>\n<blockquote class=\"bq1\"><p><strong>Andrew Wilson, Sales Director at <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/cityfibre\" target=\"_blank\">CityFibre<\/a> Business, said:<\/strong><\/p>\n<p>\u201cMaking it easier for the channel to move customers between wholesale networks removes unnecessary barriers and gives them greater flexibility to choose the connectivity that\u2019s right for each customer. Innovations like Simple Switch help simplify migrations, reduce complexity, and make it easier for the channel to take advantage of the growing availability of full fibre services.\u201d<\/p><\/blockquote>\n<p>The announcement doesn&#8217;t provide much technical detail on how Zen are achieving this, although it sounds like it&#8217;ll only work for migrations between partners on Zen&#8217;s Fibre Hub and probably won&#8217;t work with unfamiliar third-party routers. Otherwise, the capability is said to require NO new ordering process or additional configuration.<\/p>\n<p>Simple Switch has also been designed to support the move to all-IP connectivity, making it easier to migrate existing customers off legacy <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/adsl\">ADSL<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttc\">FTTC<\/a> lines onto newer services such as full fibre <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a> broadband. &#8220;<em>A single standard router configuration can be used for hardware deployment, removing the need to configure devices individually before they\u2019re shipped to customers<\/em>,&#8221; said Zen.<\/p>\n<p><strong>UPDATE 2:09pm<\/strong><\/p>\n<p>ISPreview has been informed that Simple Switch works with third-party routers as long as they support and are configured for <strong>PPPoE<\/strong>. It doesn&#8217;t use remote router management to push new credentials or settings to the device. Instead, the router continues to present its existing PPPoE credentials and Zen identifies the circuit using the CSID \/ Remote Agent ID carried with the PPPoE session (i.e. authenticating the circuit using a trusted identifier rather than the username and password presented by the router).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rochdale-based UK ISP Zen Internet has today announced the launch of a new capability for their Partners called Simple Switch, which is being introduced &#8220;at no additional cost&#8221; and makes it easier to migrate broadband customers without needing to reconfigure router usernames and passwords in &#8220;most scenarios&#8220;.<\/p>\n","protected":false},"author":1,"featured_media":47050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[98],"class_list":["post-47735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-zen-internet"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/117110512967352439","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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