{"id":47891,"date":"2026-09-02T09:54:13","date_gmt":"2026-09-02T08:54:13","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=47891"},"modified":"2026-09-02T16:58:23","modified_gmt":"2026-09-02T15:58:23","slug":"virgin-media-accounts-for-44-percent-of-big-uk-broadband-isp-outage-searches","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/09\/virgin-media-accounts-for-44-percent-of-big-uk-broadband-isp-outage-searches.html","title":{"rendered":"Virgin Media Accounts for 44 Percent of Big UK Broadband ISP Outage Searches UPDATE"},"content":{"rendered":"<p>A new study from <a href=\"https:\/\/dtpgroup.co.uk\/digital-workplace\/\" target=\"_blank\" rel=\"noopener\">DTP Group<\/a> has analysed monthly UK internet searches relating to broadband outages among the country&#8217;s largest ISPs and found that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> tops the table as the provider most commonly associated with service disruptions, accounting for 44% of searches (i.e. 27,100 searches every month related to <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> outages).<!--more--><\/p>\n<p><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a> ranked second after Virgin, accounting for 24% of all outage-related monthly searches, with an average of 14,800 searches per month. By comparison <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> generated the fewest such internet searches and came bottom of the table on 4.7% (2,900 searches each month), which is less surprising given that they&#8217;re also the smallest of the six listed broadband providers.<\/p>\n<div class=\"bq2\"><strong>NOTE:<\/strong> Remember that not all outages are caused by your broadband provider. Problems with your home network, Wi-Fi signal, power supplies and other things can also disrupt your internet connectivity.<\/div>\n<p>Obviously, there are going to be some caveats with this sort of study, not least because we don&#8217;t currently have any solid data that would allow us to cross-reference whether or not a particular ISP has actually experienced more fixed broadband outages than others, or to what scale those occurred. Masses of broadband outages occur daily, but most are localised or so short lived that few even notice (especially when occurring late at night).<\/p>\n<p>In addition, it&#8217;s unclear whether this study did anything to separate searches for broadband from those linked to mobile networks, which could be a problem for a few of the providers that also offer mobile services. Suffice to say, it&#8217;s difficult to know how much this sort of study, which is focused on broadband, actually correlates to real outages and for which services.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>Internet Outage Searches by Broadband Provider<\/strong><\/span><\/p>\n<div style=\"width: 100%; display: block; border: 1px solid #d8d8d8; border-radius: 8px; overflow: hidden;\">\n<table style=\"width: 100%; border-collapse: separate; border-spacing: 0; font-family: Arial,Helvetica,sans-serif; font-size: 15px; color: #333;\">\n<tbody>\n<tr>\n<th style=\"background: #dff0d8; color: #2f5d34; padding: 10px 14px; text-align: left; font-weight: bold; border-bottom: 1px solid #c8ddc1;\">Provider<\/th>\n<th style=\"background: #dff0d8; color: #2f5d34; padding: 10px 14px; text-align: center; font-weight: bold; border-bottom: 1px solid #c8ddc1;\">Monthly UK searches<\/th>\n<th style=\"background: #dff0d8; color: #2f5d34; padding: 10px 14px; text-align: center; font-weight: bold; border-bottom: 1px solid #c8ddc1;\">Share of total provider-outage searches<\/th>\n<th style=\"background: #dff0d8; color: #2f5d34; padding: 10px 14px; text-align: center; font-weight: bold; border-bottom: 1px solid #c8ddc1;\">Rank<\/th>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 14px; border-bottom: 1px solid #e3e3e3;\"><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a><\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">27,100<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">44%<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">1<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 10px 14px; border-bottom: 1px solid #e3e3e3;\"><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a><\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">14,800<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">24%<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">2<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 14px; border-bottom: 1px solid #e3e3e3;\"><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a><\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">6,600<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">10.70%<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">3<\/td>\n<\/tr>\n<tr style=\"background: #fafafa;\">\n<td style=\"padding: 10px 14px; border-bottom: 1px solid #e3e3e3;\"><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" rel=\"nofollow\" target=\"_blank\">EE<\/a><\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">6,600<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">10.70%<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">3<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 14px; border-bottom: 1px solid #e3e3e3;\"><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a><\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">3,600<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">5.80%<\/td>\n<td style=\"padding: 10px 14px; text-align: center; border-bottom: 1px solid #e3e3e3;\">5<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 14px;\"><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a><\/td>\n<td style=\"padding: 10px 14px; text-align: center;\">2,900<\/td>\n<td style=\"padding: 10px 14px; text-align: center;\">4.70%<\/td>\n<td style=\"padding: 10px 14px; text-align: center;\">6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Generally we&#8217;d expect, all things being equal (which they often aren&#8217;t), the biggest providers to produce the greatest proportional quantity of searches related to internet outages. But it&#8217;s certainly notable that Virgin Media, which is home to 5,417,900 broadband consumers, sits well ahead of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>, which is home to 8,790,000 (consumers and businesses). In that sense <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a> seems to fair pretty well, since they&#8217;re home to 5,640,000 consumers (estimated), but only accounted for 5.8% of outage searches.<\/p>\n<h3><span style=\"color: #339966;\"><strong>Regional differences<\/strong><\/span><\/h3>\n<p>The study also took a cursory look at regional differences across the UK, which will of course be impacted by population sizes. For example, <strong>London<\/strong> recorded the highest overall number of provider-related outage searches, generating 13,290 searches every month, which was followed by&nbsp;Birmingham (2,540), Manchester (1,920), Leeds (1,350), Glasgow (1,240), Edinburgh (1,150) and Newcastle (1,020).<\/p>\n<p>However, smaller cities, including Bristol (710), Liverpool (530) and Sheffield (390), also recorded noticeable levels of search activity. When provider-specific outage searches are adjusted for population, Manchester emerges as the UK&#8217;s biggest broadband frustration hotspot, recording 325.61 provider-outage searches per 100,000 people each month, which is almost 3.7 times the national average of 87.98 per 100,00 residents.<\/p>\n<p>Newcastle ranks a close second, with 318.15 searches per 100,000 residents, despite having a much smaller population than many of the other cities analysed. Edinburgh follows in third place with 216.70 searches per 100,000 people, narrowly ahead of Birmingham at 214.60.<\/p>\n<p>Interestingly, the city-level data reinforces Virgin Media&#8217;s dominance in the national provider rankings above. In Manchester, for example, Virgin Media-related outage searches account for 52% of the city&#8217;s 1,920 monthly provider searches, while in Newcastle the provider accounts for 58% of 1,020 searches. In Edinburgh, Virgin Media represents 63% of the city&#8217;s 1,150 provider-related searches.<\/p>\n<p>Overall, the results are interesting, but without more data to cross-reference we wouldn&#8217;t read too much into it and advise taking this data with a pinch of salt.<\/p>\n<p><strong>UPDATE 4:56pm<\/strong><\/p>\n<p>We&#8217;ve received a comment from Virgin Media.<\/p>\n<blockquote class=\"bq1\"><p><strong>A Virgin Media spokesperson said:<\/strong><\/p>\n<p>\u201cThis study, based solely on internet searches, bears no relation to reality and cannot be taken as a reflection of real-life network performance.<\/p>\n<p>Real-world independent data from <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/opensignal\" target=\"_blank\">Opensignal<\/a> ranks Virgin Media top across every national broadband category \u2013 including download speed, upload speed, consistent quality, video experience and reliability \u2013 showing that in reality our customers benefit from the UK\u2019s best broadband services.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A new study from DTP Group has analysed monthly UK internet searches relating to broadband outages among the country&#8217;s largest ISPs and found that Virgin Media tops the table as the provider most commonly associated with service disruptions, accounting for 44% of searches (i.e. 27,100 searches every month related to Virgin Media outages).<\/p>\n","protected":false},"author":1,"featured_media":24107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,405,34,74,475,96],"class_list":["post-47891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bt","tag-ee","tag-statistics","tag-talktalk","tag-virgin-media","tag-vodafone"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/117200608006855307","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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