{"id":48095,"date":"2026-09-18T00:01:21","date_gmt":"2026-09-17T23:01:21","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=48095"},"modified":"2026-09-17T16:40:35","modified_gmt":"2026-09-17T15:40:35","slug":"virgin-media-uk-store-to-close-as-purchases-get-shifted-to-rakuten-tv","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/09\/virgin-media-uk-store-to-close-as-purchases-get-shifted-to-rakuten-tv.html","title":{"rendered":"Virgin Media UK Store to close as purchases get shifted to Rakuten TV"},"content":{"rendered":"<p>Customers of broadband, phone and TV provider <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a>) have recently been informed that the <a href=\"https:\/\/www.virginmediastore.com\/home\" target=\"_blank\" rel=\"noopener\">Virgin Media Store<\/a>, which sold various digital movies and TV box sets to UK consumers, is set to close. But in order for customers to keep their purchases, they&#8217;ll need to transfer them to the Rakuten TV service instead.<!--more--><\/p>\n<p>The closure, which is due to occur on <strong>1st November 2026<\/strong>, obviously means users will no longer be able to purchase movies or TV box sets through Virgin&#8217;s Store. The<strong> Rakuten TV<\/strong> app is instead going to take over from this and customers with existing purchases will need to sign-in to Virgin&#8217;s store and then select &#8220;<em>Transfer to Rakuten TV<\/em>&#8221; to begin the migration (assuming you&#8217;ve setup a Rakuten TV account first).<\/p>\n<p>&#8220;<em>Rakuten TV is the new home for the movies and TV box sets you&#8217;ve bought from us, and also offers the latest movies to buy, thousands of movies and TV box sets to watch for free, and free Live TV channels. Rakuten TV gives you even more to watch on your Virgin TV 360 box, V6 box or Stream box \u2013 from new releases to ad-supported films<\/em>,&#8221; said <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> (credits to Jonathan for the news tip).<\/p>\n<p>The provider hasn&#8217;t said why they&#8217;re closing the store, although it&#8217;s fair to say that there are plenty of similar platforms available online and it may be that it simply wasn&#8217;t attracting enough interest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers of broadband, phone and TV provider Virgin Media (O2) have recently been informed that the Virgin Media Store, which sold various digital movies and TV box sets to UK consumers, is set to close. But in order for customers to keep their purchases, they&#8217;ll need to transfer them to the Rakuten TV service instead.<\/p>\n","protected":false},"author":1,"featured_media":48097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[45,42,475],"class_list":["post-48095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-video-streaming","tag-iptv","tag-virgin-media"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/117288873938743852","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virgin Media UK Store to close as purchases get shifted to Rakuten TV - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Customers of broadband, phone and TV provider Virgin Media (O2) have recently been informed that the Virgin Media Store, which sold various digital movies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/09\/virgin-media-uk-store-to-close-as-purchases-get-shifted-to-rakuten-tv.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Media UK Store to close as purchases get shifted to Rakuten TV - 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