{"id":48368,"date":"2026-10-12T10:57:46","date_gmt":"2026-10-12T09:57:46","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=48368"},"modified":"2026-10-12T11:01:14","modified_gmt":"2026-10-12T10:01:14","slug":"broadband-isp-virgin-media-says-sunday-is-the-busiest-uk-online-day","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/10\/broadband-isp-virgin-media-says-sunday-is-the-busiest-uk-online-day.html","title":{"rendered":"Broadband ISP Virgin Media says Sunday is the busiest UK online day"},"content":{"rendered":"<p>Broadband and mobile provider <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a>) has this morning published new data to reveal that Sunday is currently the busiest day of the week online for their customers, with broadband traffic 12% higher than the average day. Apparently this traffic is dominated by social media, streaming, life admin and other task involved with preparing for Monday.<!--more--><\/p>\n<p>The figure may come as a surprise to some as in the past it wasn&#8217;t uncommon for internet traffic over the weekend to subside slightly, with people often using the time to go out and do other things\/tasks away from home with family and friends. But this may actually still be true for certain types of traffic, with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a>&#8217;s data suggesting that any fall in other areas may be more than compensated for by an increase in leisure-focused traffic.<\/p>\n<p>Sadly, the provider hasn&#8217;t provided a more detailed breakdown to show such differences across internet services, which would have been useful. But they do at least include a small opinion poll based on a nationally representative online survey of 1,000 UK adults conducted by Strand Partners in April 2026. Take with a pinch of salt.<\/p>\n<p>According to that poll, some 62% of respondents scroll social media, 52% watch TV or video content, while 44% undertake some form of work-related activity on Sunday and 32% use their phones to prepare for Monday. Some 48% say they scroll to relax, but 40% are more likely to reach for their phone through habit or boredom and 52% cite at least one anxiety-linked trigger for Sunday scrolling (e.g. avoiding Monday, worrying about work or struggling to sleep).<\/p>\n<p>Sunday screen time often stretches later than intended, with 58% saying they plan an early night but end up staying up later, while 42% are still using their phones at 11pm or beyond. The pattern is most pronounced among younger adults: 67% of 18\u201324-year-olds spend at least two hours on their phones on Sunday evenings and 62% are still using them at 11pm or later.<\/p>\n<blockquote class=\"bq1\"><p><strong>Jeanie York, CTO of VMO2, said:<\/strong><\/p>\n<p>\u201cOur network data provides a unique insight into how the nation connects, and it shows that Sunday is now the busiest day of the week online.<\/p>\n<p>The \u2018Sunday Scrollies\u2019 reflect the many ways people use connectivity as Monday approaches, from relaxing and connecting with loved ones to completing life admin and getting organised for the week ahead.<\/p>\n<p>Being online can help people relax, connect and feel organised, but our findings also show how easily screen time can run later than planned. Understanding those habits is an important first step towards making technology work more intentionally for each person.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Broadband and mobile provider Virgin Media (O2) has this morning published new data to reveal that Sunday is currently the busiest day of the week online for their customers, with broadband traffic 12% higher than the average day. Apparently this traffic is dominated by social media, streaming, life admin and other task involved with preparing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[32,34,475],"class_list":["post-48368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-o2","tag-statistics","tag-virgin-media"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/117427353995454172","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Broadband ISP Virgin Media says Sunday is the busiest UK online day - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Broadband and mobile provider Virgin Media (O2) has this morning published new data to reveal that Sunday is currently the busiest day of the week online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2026\/10\/broadband-isp-virgin-media-says-sunday-is-the-busiest-uk-online-day.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broadband ISP Virgin Media says Sunday is the busiest UK online day - 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