{"id":48607,"date":"2026-11-02T00:02:04","date_gmt":"2026-11-02T00:02:04","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=48607"},"modified":"2026-11-02T06:48:44","modified_gmt":"2026-11-02T06:48:44","slug":"broadband-isp-virgin-media-makes-it-cheaper-for-uk-customers-to-re-contract","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2026\/11\/broadband-isp-virgin-media-makes-it-cheaper-for-uk-customers-to-re-contract.html","title":{"rendered":"Broadband ISP Virgin Media makes it cheaper for UK customers to re-contract"},"content":{"rendered":"

Some good news to start the week. Existing customers of broadband, TV and phone provider Virgin Media<\/a> (O2<\/a>) will be pleased to learn that, come the end of their existing contract term, they are now much more likely to be offered a significantly more affordable renewal deal than before. Some customers have reported seeing out-of-contract deals fall significantly in price.<\/p>\n

ISPreview first started to become aware of this over the past week or so. This occurred after a handful of our readers, who are Virgin Media<\/a> customers, started reporting that the renewal deals being offered by the provider had suddenly become a lot cheaper than they were only days earlier when they checked. At first we ignored this, thinking it part of the usual fluctuations, but as the feedback grew it became clear something bigger had occurred.<\/p>\n

Such a situation would normally be considered highly unusual for Virgin Media<\/a>, which over the years has become quite well-known for hefty post-contract price hikes. In the past it was not uncommon for the provider to offer renewal deals that could double or even triple the monthly price customers were previously paying for their package. This is of course not unique to Virgin, with some other providers playing a similar game.<\/p>\n

“This has been one of the most frustrating things about being a VM customer, it\u2019s not perfect now but my out of contract price improved by over 180% when I took a new deal yesterday. I will still be motivated get a new deal when it expires, but at least it won\u2019t shoot up to a small mortgage payment now<\/em>,” said Grooves, one of our readers.<\/p>\n

The feedback provided enough evidence to suggest that something had recently changed in Virgin Media’s approach and the operator has now confirmed it.<\/p>\n

A spokesperson for Virgin Media told ISPreview:<\/strong><\/p>\n

“We’ve been reviewing price changes for customers at the end of their initial minimum term. Whilst we\u2019ve always ensured customers are made aware of how their price may change, with information about any future price changes clearly communicated to customers at the point of sale and included in their contracts, our recent focus has been on reducing the cost in the renewal offer and removing the need for a customer to call us to renegotiate.<\/p>\n

This is intended to provide a better overall experience and recognise customer loyalty where they choose to recontract with us, and also means that our end-of-contract offering is among the best of the major UK broadband providers.”<\/p><\/blockquote>\n

The welcome move, which also seems likely to reduce the provider’s levels of customer churn, is said to be part of their focus on improving customer service and becoming a more customer-focused organisation, which is something they’ve been heavily targeting over the past couple of years.<\/p>\n","protected":false},"excerpt":{"rendered":"

Some good news to start the week. Existing customers of broadband, TV and phone provider Virgin Media (O2) will be pleased to learn that, come the end of their existing contract term, they are now much more likely to be offered a significantly more affordable renewal deal than before. 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