{"id":612,"date":"2012-04-07T21:00:50","date_gmt":"2012-04-07T20:00:50","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=612"},"modified":"2012-04-07T21:00:50","modified_gmt":"2012-04-07T20:00:50","slug":"virgin-media-business-warns-of-bottomless-pit-for-mobile-data-use","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2012\/04\/virgin-media-business-warns-of-bottomless-pit-for-mobile-data-use.html","title":{"rendered":"Virgin Media Business Warns of Bottomless Pit for Mobile Data Use"},"content":{"rendered":"

Virgin Media Business<\/a> has warned that UK Mobile Broadband operators are facing a “bottomless pit<\/em>” as they attempt to adapt to rising levels of data usage<\/strong>, which has increased by 250% over the past two years alone, especially with superfast “4G<\/a><\/em>” services being just around the corner.
\n
\nThe operator states that much of this demand is coming from popular video streaming<\/strong> apps (iPlayer and YouTube), which now come as standard on 83% of handsets, and by 2015 it\u2019s estimated people will be using thirty times more mobile data than they were in 2009.<\/p>\n

George Wareing, Head of Mobile at VMB, said: <\/strong><\/p>\n

“There\u2019s a big job on for mobile network operators. Simply put, mobile data usage is like a bottomless pit, it\u2019s expanding all the time. We\u2019re all looking forward to the benefits of 4G<\/a>, but it raises some tough questions for operators.<\/em><\/p>\n

There is a delicate balance between customer demand, customer experience and costs. To avoid penalising people for watching their favourite shows or music videos on the move, operators are looking at fibre-based backhaul for cell sites. This can help to ease the strain and provide a permanent fix.<\/em><\/p>\n

People aren\u2019t going to give up this trend for streaming content and all the indications are it\u2019s going to increase. Operators need to think about the long-term impact and put in place a strategy that\u2019ll make sure customers aren\u2019t affected by a potential bottlenecking of services<\/em>.”<\/p><\/blockquote>\n

Naturally VMB has a vested interest in helping operators to meet that demand, although at the same time they do make some valid points. Most consumers will not be able to take full advantage of the best \u201c4G<\/a>\u201d speeds partly because there won\u2019t be enough capacity to meet demand<\/strong>. But that\u2019s normal for any shared mass consumer service.<\/p>\n","protected":false},"excerpt":{"rendered":"

Virgin Media Business has warned that UK Mobile Broadband operators are facing a “bottomless pit” as they attempt to adapt to rising levels of data usage, which has increased by 250% over the past two years alone, especially with superfast “4G” services being just around the corner.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[60,34],"class_list":["post-612","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-mobile-broadband","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nVirgin Media Business Warns of Bottomless Pit for Mobile Data Use - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Virgin Media Business has warned that UK Mobile Broadband operators are facing a "bottomless pit" as they attempt to adapt to rising levels of data usage,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2012\/04\/virgin-media-business-warns-of-bottomless-pit-for-mobile-data-use.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Media Business Warns of Bottomless Pit for Mobile Data Use - 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