{"id":6526,"date":"2014-04-09T09:12:52","date_gmt":"2014-04-09T08:12:52","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=6526"},"modified":"2014-04-09T09:18:09","modified_gmt":"2014-04-09T08:18:09","slug":"netflix-begin-rollout-4k-internet-video-streams-fast-broadband-lines","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2014\/04\/netflix-begin-rollout-4k-internet-video-streams-fast-broadband-lines.html","title":{"rendered":"Netflix Begin Rollout of 4K Internet Video Streams for Fast Broadband Lines"},"content":{"rendered":"<p>Broadband ISPs might eventually have to brace themselves for higher data demands after it was confirmed that <a href=\"http:\/\/www.netflix.com\" target=\"_blank\">Netflix<\/a> had officially started to roll-out <em>Ultra HDTV<\/em> <em>4K<\/em> (3840 x 2160 pixels) quality video streams across their Internet-based unlimited movie and TV streaming service. Now all you need is a compatible 4K TV and a 15.6Mbps Internet speed.<\/p>\n<p><!--more--><\/p>\n<p>Netflix&#8217;s new 4K streaming service was first mooted lasted year (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/netflix-moot-4k-quality-15mbps-internet-movie-streams.html\" target=\"_blank\">here<\/a>) and is expected to require a stable broadband download speed of <strong>15.6Mbps<\/strong>, although the firms CEO, <strong>Reed Hastings<\/strong>, also suggested that those with a <strong>50Mbps<\/strong> connection would be &#8220;<em>fine<\/em>.&#8221; In other words the 4K streams may fluctuate upwards from around 15Mbps and so 50Mbps is a safe bet for smooth playback.<\/p>\n<p>According to <a href=\"http:\/\/www.hdtvtest.co.uk\/news\/4k-streaming-201404063713.htm\" target=\"_blank\">HDTVtest<\/a>, at present the only 4K content you can watch is the Netflix original series <strong>House of Cards<\/strong> (Season 2) and a few nature documentaries. However it&#8217;s interesting, if not unexpected, to note that having a 4K compatible TV might not be enough to view the content. Netflix currently uses a proprietary video encoding technology from <strong>eyeIO<\/strong> for most of its streams, although their 4K content makes use of the latest <strong>HEVC<\/strong> \/ <strong>H.265<\/strong> video standard (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2013\/01\/next-generation-h265-video-standard-could-help-isps-manage-capacity.html\" target=\"_blank\">here<\/a>) and some of the earliest 4K sets can&#8217;t decode that (in some cases you might be able to fix this via a firmware update).<\/p>\n<p>The introduction of 4K video streaming, which is slowly being deployed across Netflix&#8217;s platform, could eventually worry ISPs (especially budget providers that fail to invest enough in their capacity) because a 2 hour movie might now gobble close to <strong>15GB<\/strong> (GigaBytes) of data. But for now 4K supporting TV&#8217;s and other devices remain expensive and somewhat unrefined, which means that there aren&#8217;t many consumers with the hardware to test the new service and 4K content is also generally very limited.<\/p>\n<p>But history has shown that it doesn&#8217;t take long for a new video standard to take-off and soon enough 4K hardware will be both cheap and the content widely available. Given how video streaming accounts for the bulk of online data traffic then ISPs will certainly need to keep a close eye on this, although many people currently still suffer from real-world speeds of sub-15Mbps, but that too is slowly improving through the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bduk\" target=\"_blank\">Broadband Delivery UK<\/a> effort.<\/p>\n<p>Next stop.. <strong>8K<\/strong> (7680 x 4320 pixels).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broadband ISPs might eventually have to brace themselves for higher data demands after it was confirmed that Netflix had officially started to roll-out Ultra HDTV 4K (3840 x 2160 pixels) quality video streams across their Internet-based unlimited movie and TV streaming service. Now all you need is a compatible 4K TV and a 15.6Mbps Internet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[45],"class_list":["post-6526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-video-streaming"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix Begin Rollout of 4K Internet Video Streams for Fast Broadband Lines - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Broadband ISPs might eventually have to brace themselves for higher data demands after it was confirmed that Netflix had officially started to roll-out\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2014\/04\/netflix-begin-rollout-4k-internet-video-streams-fast-broadband-lines.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix Begin Rollout of 4K Internet Video Streams for Fast Broadband Lines - 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