{"id":713,"date":"2012-04-25T13:29:05","date_gmt":"2012-04-25T12:29:05","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=713"},"modified":"2012-04-25T13:32:03","modified_gmt":"2012-04-25T12:32:03","slug":"morgan-stanley-warns-of-margin-risk-for-talktalks-new-uk-tv-service","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2012\/04\/morgan-stanley-warns-of-margin-risk-for-talktalks-new-uk-tv-service.html","title":{"rendered":"Morgan Stanley Warns of Margin Risk for TalkTalks New UK TV Service"},"content":{"rendered":"<p>Global financial services firm <a href=\"http:\/\/www.morganstanley.com\" target=\"_blank\">Morgan Stanley<\/a> has warned that UK ISP <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> faces a near-term <strong>Margin Risk<\/strong> from the costs incurred as a result of funding development and launch of their forthcoming TV service, <strong>TalkTalkTV<\/strong>, which will be based off the subscription free <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/youview\" target=\"_blank\">YouView<\/a> (IPTV) platform.<br \/>\n<!--more--><br \/>\nThe budget broadband ISP has also continued to <strong>bleed customers<\/strong> and last year suffered repeated blows after <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a> tackled the provider over its <strong>poor record of customer support<\/strong> and repeated <strong>billing errors<\/strong>. <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a>&#8217;s success, of which the TV solution is seen as a critical part, largely hinges upon whether or not it can turn the situation around.<\/p>\n<blockquote class=\"bq1\"><p><strong>Morgan Stanley Statement (<a href=\"http:\/\/www.proactiveinvestors.co.uk\/companies\/news\/41918\/talktalk-to-suffer-near-term-from-youview-box-costs-says-broker-41918.html\" target=\"_blank\">Proactive Investors<\/a>)<\/strong><\/p>\n<p>&#8220;<em>Although cost-cutting since the demerger [from <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/cpw\" rel=\"nofollow\" target=\"_blank\">Carphone Warehouse<\/a>] has exceeded expectations, negative earnings revisions from <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/youview\" target=\"_blank\">YouView<\/a> could lead to share price underperformance in the near term<\/em>.&#8221;<\/p><\/blockquote>\n<p>Morgan Stanley, which notes that the ISPs <strong>biggest cost could come from the platforms set-top-box<\/strong> units, has subsequently reduced its target price for the group to <strong>170p<\/strong> (down from 190p). But there is some good news, with Morgan Stanley pointing to longer-term benefits from the ISPs TV solution, which is rather optimistic as we&#8217;ve yet to see whether or not the product itself will be attractive.<\/p>\n<p>The TV market is aggressively dominated by BSkyB (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a>) and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> in the UK, with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>&#8217;s own &#8216;Vision&#8217; IPTV platform having failed to make much of a dent since its launch. Suffice to say that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> TV will face a similarly tough challenge, although more competition is a good thing and thus we certainly hope they succeed.<\/p>\n<p>As a side note, Morgan Stanley seem to expect TalkTalk&#8217;s TV service to <strong>launch in May 2012<\/strong>, although as we reported last week (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2012\/04\/delayed-uk-youview-broadband-tv-launch-hints-at-exclusive-isp-content.html\" target=\"_blank\">here<\/a>) the ISPs official line is now pointing towards a &#8220;<em>summer 2012<\/em>&#8221; launch window; that&#8217;s more than two months away.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global financial services firm Morgan Stanley has warned that UK ISP TalkTalk faces a near-term Margin Risk from the costs incurred as a result of funding development and launch of their forthcoming TV service, TalkTalkTV, which will be based off the subscription free YouView (IPTV) platform.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[45,42,74,102],"class_list":["post-713","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-video-streaming","tag-iptv","tag-talktalk","tag-youview"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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