{"id":760,"date":"2012-05-02T10:22:54","date_gmt":"2012-05-02T09:22:54","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=760"},"modified":"2012-05-02T10:22:54","modified_gmt":"2012-05-02T09:22:54","slug":"mobile-devices-set-to-dominate-internet-email-usage-by-the-end-of-2012","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2012\/05\/mobile-devices-set-to-dominate-internet-email-usage-by-the-end-of-2012.html","title":{"rendered":"Mobile Devices Set to Dominate Internet Email Usage by the End of 2012"},"content":{"rendered":"

Return Path<\/a>, an email certification and reputation monitoring company, has predicted that by the end of 2012<\/strong> more people will be reading internet emails on a mobile device<\/strong> (e.g. Smartphone, Tablet etc.) than via a computer desktop or webmail service.
\n
\nAt present email readership via mobile devices accounts for nearly 30% of all “opens<\/em>” (i.e. opening an email to read it), yet this has apparently grown by 82.4%<\/strong> over the past year (March 2011 to March 2012) and could thus pip the 50% mark before 2013. The situation appears to reflect a wider move away from desktop systems by casual users.<\/p>\n

Return Path’s study also found that Apple devices (iPhone, iPad etc.) account for 85% of all mobile email opens. It also reveals that MS Outlook is still the king for desktop email clients, accounting for 68% of all opens. Meanwhile Yahoo Mail!<\/strong> is the most read webmail service (37%), followed by Microsoft’s Hotmail<\/strong> (29%) and Google’s GMail<\/strong> (6%).<\/p>\n

Return Path’s Email in Motion Infographic<\/strong>
\nhttp:\/\/returnpath.net\/landing\/mobilestudyQ212\/Mobile_Infographic.jpg<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Return Path, an email certification and reputation monitoring company, has predicted that by the end of 2012 more people will be reading internet emails on a mobile device (e.g. Smartphone, Tablet etc.) than via a computer desktop or webmail service.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[34],"class_list":["post-760","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nMobile Devices Set to Dominate Internet Email Usage by the End of 2012 - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Return Path, an email certification and reputation monitoring company, has predicted that by the end of 2012 more people will be reading internet emails\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2012\/05\/mobile-devices-set-to-dominate-internet-email-usage-by-the-end-of-2012.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Devices Set to Dominate Internet Email Usage by the End of 2012 - 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