{"id":8269,"date":"2014-12-09T10:19:39","date_gmt":"2014-12-09T10:19:39","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=8269"},"modified":"2014-12-09T12:31:16","modified_gmt":"2014-12-09T12:31:16","slug":"uk-isp-sky-broadband-launch-cheap-25gb-capped-superfast-fttc-package","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2014\/12\/uk-isp-sky-broadband-launch-cheap-25gb-capped-superfast-fttc-package.html","title":{"rendered":"UK ISP Sky Broadband Launch Cheap 25GB Capped Superfast FTTC Package"},"content":{"rendered":"<p>Internet provider <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a> (Sky) has today launched a new entry-level &#8220;<em><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/skyfibre\" rel=\"nofollow\" target=\"_blank\">Sky Fibre<\/a><\/em>&#8221; superfast broadband (i.e. up to 38Mbps <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttc\">FTTC<\/a>) service, which forgoes the past focus on unlimited usage allowances in favour of a 25GB data cap and a lower standard price of \u00a310 per month (note: their unlimited options cost from \u00a320 per month, with 76Mbps pushing that to \u00a330).<\/p>\n<p><!--more--><\/p>\n<p>As usual customers will be expected to take <strong>Sky&#8217;s Phone Line Rental<\/strong> at \u00a316.40 a month and there&#8217;s also a one-off \u00a330 activation fee to pay, not to mention an <strong>18 month contract<\/strong>. Otherwise the new package comes will all the familiar extras like a free SkyHub (SR102) VDSL router (delivery charge of \u00a36.95), free access to TheCloud&#8217;s UK <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/wifi\">WiFi<\/a> hotspots, inclusive weekend UK calls and Sky Shield (Parental Controls and Anti-Malware).<\/p>\n<blockquote class=\"bq1\"><p><strong>Lyssa McGowan, Director of SkyBroadband, said:<\/strong><\/p>\n<p>&#8220;<em>We\u2019re always looking to give customers even more reasons to choose Sky. <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/skyfibre\" rel=\"nofollow\" target=\"_blank\">Sky Fibre<\/a> means we can now offer superfast speeds for just \u00a310 a month \u2013 the lowest standard price in the UK. It\u2019s perfect for those who want to try fibre for the first time<\/em>.&#8221;<\/p><\/blockquote>\n<p>In the small print Sky also states that they&#8217;re &#8220;<em>not currently monitoring your usage<\/em>&#8221; and as a result customers who take the new product won&#8217;t be able to see their usage, although\u00a0Sky have promised to send out usage warnings when the limit is exceeded; at least they will once they get around to actually monitoring your data consumption. Sky&#8217;s <a href=\"http:\/\/www.sky.com\/shop\/terms-conditions\/broadband\/usage-policies\/\" target=\"_blank\">Usage Policy<\/a> adds a bit more detail and notes that customers who twice exceed the limit in any 6 month period may be upgraded to an unlimited package.<\/p>\n<p>Admittedly all of this might seem a bit odd given that Sky has tended to spend the past few years focusing very intently upon the merits of their &#8220;<em>truly unlimited broadband<\/em>&#8221; packages, which has fuelled their success as they were also one of the first ISPs to take such a path and stick to it; others tended to sway between unlimited and capped packages until the former became a standard expectation.<\/p>\n<p>On the other hand it&#8217;s easy to forget that Sky also offers a basic broadband service with a 2GB usage cap (<strong><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a> Lite<\/strong>), which is offered for free to their TV and Phone customers, but it rarely receives much in the way of direct promotion.<\/p>\n<p>Otherwise the matter of whether or not this is the &#8220;<em>lowest standard price in the UK<\/em>&#8221; depends very much on your base of comparison. Sky has clearly chosen its words carefully because &#8220;<em>standard price<\/em>&#8221; excludes the impact of special offers, which would change the value calculation (e.g. <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a> have both recently offered free or \u00a35 per month <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttc\">FTTC<\/a> deals, with the forming being based off &#8220;<em>unlimited<\/em>&#8221; usage) and over the course of a contract term that can have a big impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet provider Sky Broadband (Sky) has today launched a new entry-level &#8220;Sky Fibre&#8221; superfast broadband (i.e. up to 38Mbps FTTC) service, which forgoes the past focus on unlimited usage allowances in favour of a 25GB data cap and a lower standard price of \u00a310 per month (note: their unlimited options cost from \u00a320 per month, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[24],"tags":[55,66],"class_list":["post-8269","post","type-post","status-publish","format-standard","hentry","category-uk-isp-special-offers","tag-fttc","tag-sky-broadband"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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