I was with A&A up until 2009 when I moved away to Ireland...they were sorely missed. Unless you live in Dublin, Galway or Cork, Ireland's fixed line ADSL in rural areas (and a sizable percentage of the population live rurally) reminds me of the UK ADSL situation ten years ago. Eircom are the dominant provider and given their current financial state there's not much investment going on outside of very high density population areas.

I moved back to Scotland in January and immediately ordered A&A's Home::1 service. When the service went live my BRAS profile seemed to be stuck at 2MB despite the router syncing at ~8Mb/s. Given that I'm about 300 yards from the exchange this seemed a bit iffy and I expected a bit more than that (it's a 20CN Market 1 exchange so 8MB is the best to be expected). I emailed support and within three hours they had the issue resolved with BT...well done folks.

The level of transparency with regards to fault progress is also something other ISP's could learn from. It's quite nice to be able to watch A&A's interactions with BT in your online account.

Many of my friends don't understand why I pay £35/month (I have the 150GB high user add-on) for broadband - however *I* know exactly why I keep using A&A. I know stuff will get fixed and I know the service will be consistently fast and reliable 24x7.

At the end of the day you get what you pay for, ADSL is important for me (I do a lot of work from home) and I just can't risk crappy customer service, drawn out break-fix times, congestion and incompetence from the "unlimited" tenner a month suppliers.

If you want ADSL done properly then there is no other reasonable choice of provider.