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AOL New Silly Logo Branding

Mark.J

Administrator
Staff member
ISPreview Team
This is how AOL's new logo will look from 10th December :D , no it's not a joke. Oh and for added fun: "The new AOL brand identity is a simple, confident logotype, revealed by ever-changing images.". How on earth is the new logo better than the sleek and hugely recognisable one they have now?
 
I'm convinced that's half of what's wrong with this country.

As well as the city merchants playing silly buggers on the stock market and screwing things up, we have a vast "workforce" of people who never have, and never will, do any actual work.
They come out of college with some naff qualification in something worthless like "media studies", sit and doodle all day, come up with crap like that, give it to the boss of the "consultancy" that they work for, and the dumb sap in whatever company has fallen for the "branding is crucial and you need specialists like us, not your own half-the-price publicity man" line then inflict this garbage on the general public.
 
Those logos look perhaps even more amateurish than the one for London's 2012 Olympics.

59Whc.jpg
 
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and we all know what that one looks like dont we LOL in fact it looks rather rude if you look hard enough.
 
They'll get sued over that goldfish image, you wait and see!!!! the Cre3dit Card people have far too much money to let THAT go unanswered!!
 
I have to agree with Custard. Before I retired, the company I worked for 'rebranded'. Our directors signed up for some glitzy logo that cost a fortune to have included on headed paper because of the colour palette & shading.

The 'consultant' produced this rigid set of rules for A4 page layout which (as de-facto fixer of anything with a screen) I had to incorporate into our DTP kit.

Imagine my surprise when I found out that their A4 layout didn't actually fit onto an A4 sheet, in terms of the margins/ number of lines/ approved font.

The real 'gripper' came when I had the temerity to bring this to the attention of 'the management'. Setting aside them being somewhat irritated by the revelation, when I received an 'explanation' from the re-branding consultant as to why I had mis-interpreted their guidelines (I hadn't...they HAD cheated, and later had to admit it) their letter was.....

on A5 paper, in courier 10 pitch (ie 'mechanical typewriter' font), with a tiny 'squiggle' of a logo (I suspect some edited freebie line-art). The odd spelling mistake & bad grammar was just the icing on the cake.

Their 'logo' was central at the top.....something they had always claimed was definitely passe.....and clearly the result of bulk photocopying instead of a printed original.

Whatever posessed out directors to employ these hypocritical charlatans defies any logic, so that only leaves some uncharitable suggestions as to why they were chosen :-p

There are any number of these 'parasite' companies out there.
 
Guess what, it appears that the firm that designed the worst logo (2012 London Olympics) of recent times - Wolff Olins - also designed the new AOL guff ! :rolleyes:
 
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figures.. it really does lol.
 
Good point :) , I try to put ISP logos alongside any news we write but even I can't do BE Broadband because it looks so ugly and out of place. Mind you, at least AOL gives us a big selection lol.
 
Timeless - To me the 2012 logo looks like a man having a cr@p - is that what you meant?

The new AOL logos are bad, but I still think the Be logo is the worst I have seen, with one exception: take a look at the OGC logo (http://www.ogc.gov.uk/), then rotate it 90 degrees clockwise.

Genius!
 
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:D:D:D

Ok now how does your brain work to have spotted that lol.
 
:D:D:D

Ok now how does your brain work to have spotted that lol.

Which one - OGC or 2012?

As soon as I saw the 2012 logo thats what I thought it looked like. It took me longer to spot the intended meaning than the crap (literally) one.

As for the OGC logo - at the time one of my colleagues had to deal with them and they had a copy of the logo on their screen (dunno whether they'd stumbled on it or got a press release or whatever) - I couldn't see it but I saw them holding their head at 90 degrees and obviously struggling not to laugh. Obviously curiosity got the better of me and I went to see what they were laughing at.

About an hour later we'd stopped laughing long enough to explain what had amused us and the whole office joined in when they saw it! Soon afterward it appeared on The Register or Inq or somewhere similar.
 
Timeless - To me the 2012 logo looks like a man having a cr@p - is that what you meant?
yeah thats the one l meant, but thats not how l see it.. maybe its because of how someone drew lines around it at another forum l manage..

in any case the outlines were drew in just a way that it looked like one person giving oral to another.. l wont post it but if ppl want to see the avatar in question lm more than happy to PM a link for amusement.. yeah my mind might be filthy lol but l cant help the fact that someone saw that before me and now l cant think of it any other way.
 
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