Well thought I would pop in here to say hi, to any of our customers that decide to come along.
Well you would please more people if you included VAT in your Home Products
Well you would please more people if you included VAT in your Home Products and provided an 0800 number for tech support.:hrmph:
I assume its to come up first in various search results, otherwise I cannot see the point of advertising a home product without VAT included.
Valued Added Tax (i) Price indications to consumers 2.2.7 All price indications you give to private consumers, by whatever means, should include VAT. (ii) Price indications to business customers 2.2.8 Prices may be indicated exclusive of VAT at an outlet or through advertisements from which most of your business is with business customers. If you also conduct business at that outlet or through these advertisements with consumers, however, you should make clear that the prices exclude VAT and you should: (a) display VAT inclusive prices with equal prominence, or; (b) display prominent statements that the quoted prices exclude VAT and state the appropriate rate. If should be noted that VAT inclusive prices for all goods offered by traders to consumers are required by the Price Marking Order 20046 (further information can be obtained from your local Trading Standards Service).
Pricing information 4. Prices must be in sterling. Where a trader indicates a willingness to accept a foreign currency for the purchase of a product the Order provides that, in addition to the sterling price indication, further specific information must also be given about exchange rates, commission etc. All prices must be inclusive of VAT and all other taxes. Postage, packing or delivery charges, however, may be shown separately as long as they are unambiguous, easily identifiable and clearly legible.
Havent seen that one in a while.
And I think a bit needs clarifying.
'Installation within 5 working days**'
'**Vivaciti Broadband guarantees that, providing you don’t have DACS on your line or TPON and there is capacity at the BT exchange subject to BT Engineering completion times, your broadband service will be installed and working within 7 working days '
Its a rather confusing site. One bit says uncapped, then somewhere else is the different packages and what amount you can download.
I will say your FUP is more visable than most, and very clear.
I am continually for ISPs (and others) to make it very plain in what people are getting. I do understand that its rather cut throat in the ISP business too. The main reason why many tout 'unlimited' packages is that they will lose out to others if they are brutally honest.
For example, one ISP clearly defining what the packages are, to one shouting unlimited and having it hidden in the FUP. The 'unlimited' one gets more customers, while the other one is being honest and losing for it. Not exactly fair.
I do look at it from both sides, unlike many.
I feel a change in the law on advertising is the only way forward, rather than the well known ASA being as pathetic as it is now.
But until then, I will point out anything I think that could be improved.
The vast majority of our customers are business users, our userbase split is coming up to 65% business users and 35% private users (this split is starting to come close to 50-50) we are currently having our web site re-done to make it more user friendly for private customers and when this comes on-line it will show the inc and +VAT split better giving business prices + VAT and home connections plus VAT, but as the full product list currently lists all prices as including VAT, whats the problem, our web stats show nearly all visits going to the full product list.