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Honest Mobile - Inclusive roaming ending

garetc

ULTIMATE Member
This was posted on the Crowd Funding Platform today:

Earlier this year, Three started charging us for EU roaming. Since then, Honest has shouldered the cost each time a customer uses their phone in the EU.

We’ve been crunching the numbers and, as a small network, we can’t afford to keep doing this. For now at least, we need to change our free EU roaming policy.

I know this is disappointing, and it’s something we were hoping to avoid.

To soften this blow, we’ve been thinking about how we can keep some of the benefits of EU roaming while still being commercially sustainable. I’d really appreciate your help with this.

Other than charging for EU roaming, how else can we make this change? If we do introduce a daily charge, how much should it be to keep things affordable for both Honest and our customers?

All suggestions welcome – please share yours in this forum.

It’s also worth noting that Smart SIM will help to overcome this change, providing customers with unlimited essential apps, both in the EU and further afield.

We’re sharing this news with you – our investors – first, so I’d appreciate you keeping this between us for now.

Thank you in advance for your suggestions. Your support means a lot.
 
If they get rid of the roaming element, they will lose many customers for sure.

Apart from the environmental credentials, what is their USP?
 
If they get rid of the roaming element, they will lose many customers for sure.

Apart from the environmental credentials, what is their USP?

I think it’s the B Corp and the loyalty discount stuff when roaming goes.

They are launching Smart SIM which allows roaming on to other networks, albeit in a reduced way, it only allows certain traffic when the primary service is unavailable but that’s a beta at the moment.

I wouldn’t have thought that Three, Gamma or whoever it is they go via could make a variation other agreement mid-contract?
 
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I think it’s the B Corp and the loyalty discount stuff when roaming goes.

They are launching Smart SIM which allows roaming on to other networks, albeit in a reduced way, it only allows certain traffic when the primary service is unavailable but that’s a beta at the moment.

I wouldn’t have thought that Three, Gamma or whoever it is they go via could make a variation other agreement mid-contract?
The loyalty discount isn't even worth it and Giffgaff is a B Corp
 
I think it’s the B Corp and the loyalty discount stuff when roaming goes.

They are launching Smart SIM which allows roaming on to other networks, albeit in a reduced way, it only allows certain traffic when the primary service is unavailable but that’s a beta at the moment.

I wouldn’t have thought that Three, Gamma or whoever it is they go via could make a variation other agreement mid-contract?
No it is weird, my only hope is that this isn't a trend and which sees other MNVOs introduce Roaming charges.
 
I think it’s the B Corp and the loyalty discount stuff when roaming goes.

They are launching Smart SIM which allows roaming on to other networks, albeit in a reduced way, it only allows certain traffic when the primary service is unavailable but that’s a beta at the moment.

I wouldn’t have thought that Three, Gamma or whoever it is they go via could make a variation other agreement mid-contract?
They've been promising the "smart SIM" for a long time now, it's vapourware.

Their prices even with the loyalty discount still make them more expensive than Three directly, let alone all the MVNOs running on Three, like Smarty. The green stuff is nonsense, recycled plastic SIM cards are standard (my recent EE SIM had "made from recycled plastic" printed on it) and everything else they do is rented from Three via Gamma, so they're only as green as their network suppliers.

I tried to test them a while ago and they couldn't even get a working SIM out to me. The first SIM never arrived, the second arrived but couldn't be activated, and their suggested solution was an eSIM which my phone at the time didn't support, so I left it there.

There's just no selling point to Honest, without the smart SIM (which would be a USP if it worked well) they're just a very expensive way onto the Three network, which is accessible much more cheaply elsewhere. I'm not sure they'll be around for much longer.
 
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