From an article in The Register:
BT, Virgin Media, and Carphone Warehouse have agreed to feed data on their subscribers' web activities to Phorm. Data will be fed into the Open Internet Exchange, Phorm's advertising network, where advertisers will pay to target interest groups. Frequent visits to the BBC's Top Gear site might result in being served up more car ads, for example.
I wonder how this affects me. I am with AOL and they are with CraponeWhorehouse. I feel sold!
BT, Virgin Media, and Carphone Warehouse have agreed to feed data on their subscribers' web activities to Phorm. Data will be fed into the Open Internet Exchange, Phorm's advertising network, where advertisers will pay to target interest groups. Frequent visits to the BBC's Top Gear site might result in being served up more car ads, for example.
I wonder how this affects me. I am with AOL and they are with CraponeWhorehouse. I feel sold!