Using apps for communication is also a want, not a need. You have normal phone calls and SMS, so that's not ordinary use and you can send a WhatsApp message with 500Kbps.
What we need is a 1Mbps plan and those who want to use fancy messaging apps should pay a premium.
I never used any cloud gaming service or am looking for a fight Carl, but this is the problem with using our own needs as a baseline for everyone else. Gaming is a mainstream thing even if you and me don't play it.
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By the way:
> GeForce NOW requires at least 15Mbps for 720p at 60 FPS and 25Mbps for 1080p at 60 FPS [
source]