I wouldn't be surprised if they adopt this approach. In the past Now Broadband always used to do their deals that included an anytime calls package as part of the deal. But for the last couple of years it's pretty much all been broadband with PAYG calls instead. They definitely seem to be making a shift away from calls being a big part of their offering already.What I do wonder though is whether NOW will actually provide a digital voice line like Sky or if they'll go down the Plusnet route of scrapping landline completely to differentiate their products more between the 2 companies.