</font><blockquote><font size="1" face="Verdana, Arial">quote:</font><hr /><font size="2" face="Verdana, Arial">Originally posted by Web Buddy:
<strong>Seems to me they have payed well over the odds. ITV digital had about 200,000 subscribers of which about 10% opted for their details not to be given out a further 60% live in non NTL cabled areas, leaving them with a potential 92,000 subscribers, if they get 20% of those signed up they will be doing well, so they are paying £1,000,000 to get under 20,000 subscribers
A cool £500/£600 per subscriber.</strong></font><hr /></blockquote><font size="2" face="Verdana, Arial">They paid an estimated 50p per head for a database of 2 million former ondigital / itv digital subscribers. They didn't pay for those who didn't want their details passed on because they didn't receive those very details.
ITV digital had approx. 1.25 million subscribers at it's peak plus those that had already left over the years. There is nothing stopping ntl sharing the list with Telewest if they so desire.
Analysts believe ntl got the list at a bargain price, it's much cheaper to target potential customers that have previously shown an interest in digital tv than to run a multi-million pound national advertising campaign over several months hoping to attract those very same people.
They are also offering various cut price deals to those customers, including (but not all together) free installation, free number porting from BT, free off peak local & national calls, half price digital tv packages for 12 months & free Sky sports & movies for 12 months.