Phorm is conducting the largest trial of its controversial online advert-targeting technology with its first customer outside the UK.
The deal with South Korean broadband provider KT will give Phorm with the opportunity to prove its technology on one of the world's most advanced networks, according to the Financial Times.
Korea has 15 million broadband subscribers, and Phorm estimates that the online advertising market is worth £1.1bn a year.
Opposition from privacy groups has delayed full UK implementation of the Phorm technology, which helps advertisers target web users based on their browsing habits.
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