I'm aware that 1p is the closest I'd get, but I've not dealt with their support, or know of anyone who has. So it could be a mixed bag.
Looking across what market? Again, you need to factor in that this deal is direct with EE and there's no easy way of getting 16gb for £9 from them.
I'd seen the 40gb for £9 thrown about on here, that's what made me enquire. Like I mentioned earlier. I've no need or requirement for EU data, I'm not planning on going abroad in the next 12 months. My average monthly data usage is 501mb!, so I don't need 40gb.
It feels like it's that whole argument again of my networks better than yours, 'O2/3/VF is poor for me etc' but it's not poor for everyone, it's the same with deals. Not everybody needs what you have or could get.
I'm happy dealing direct with EE, I've reduced my monthly cost by about £5 (my existing plan would have gone over the £15 mark in April), I've plenty of data. It's a win in my eyes