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The BBC. Omniture and targeted advertising..

Kits

ULTIMATE Member
I spotted this on nodpi.org it seems when you visit the BBC you get a redirect to Omniture.

Noticed while using the worlds slowest laptop this evening, the machine was briefly connecting to visualscience.external.bbc.co.uk.

So a traceroute revealed it was linked to visualsciences.com, which in turn seems to be a property of Omniture... a Utah based tracking company which uses behavioural targeting.

Indeed the IP address for visualscience.external.bbc.co.uk 208.77.137.146 gives the following 'whois';


OrgName: Visual Sciences
OrgID: VSL-32
Address: 13450 Sunrise Valley DR
City: Herndon
StateProv: VA
PostalCode: 20171
Country: US


Nice work BBC, thanks very much for that. Now I trust you even more. Not.

I wonder if this is covered in BBC'c privacy statement.. Time to delete the BBC cookies as soon as you leave the website.
 
It's been that way for a long time. I monitor what traffic passes through my network and everytime I visit the BBC there's always a track leading to Visual Sciences. One way to stop this is to adopt PeerGuardian (currently doesn't work properly under Vista), which has an anti-Advert IP block list and always stops those calls.
 
thanks for reminding me mark, wanted to add some new lists to my peer guardian finally got around to doing it..

on another note heres an interesting url http://iblocklist.com/lists.php has a selection of block lists for peer guardian ;)
 
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