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Three’s current branding

This is a bit nerdy, but then I suppose it’s what we’re here for! ☺️

I realised the other day, just how dreadful and non-distinct Three’s branding is nowadays.

Their current branding is the pink-ish colour with bing bing bong sound and “life needs a big network” strapline. Their adverts involve new mothers and people at job interviews talking over WhatsApp.

It’s so ‘meh’ compared to the days of singing cupcakes to Chicago’s “if you leave me now”.

Their identity used to be bold and fresh, and they felt a bit like Orange did when it arrived.

It’s a shame Three seems to have lost its attitude.
I perfer their 2019-20 purple branding, overall shows more detail.

In recent years, I have found the my3 wensite account upgrade better but the app upgrade went downhill.

Haha I know what you mean! That’s a fair point.

It’s interesting as a lot of those networks are instantly recognisable due to the style of advertising. Whereas Three’s is a bit nondescript.

I am just disappointed that Three has gone from a bolder, challenger brand to deploying adverts of new mothers in a WhatsApp group or some guy having an interview. If they are going down an everyday people route, why stop at those two examples?

But please, do not get me started on EE…. there is not enough space for the internet to cope with it. 🤣
3 is starting to match the weiredness scale of the Tescos i got the power clubcard ads

Even saw a Smarty advertisement on a BT Street Hub the other day which shocked me honestly

Saw a 3 fastest 5G ad on Romsey bus stop yesterday which is a 3G Only area
You don't go abroad anyway

I know, I just sit on my arse all day
 
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