It has been noted that VM have altered the Terms and conditions to make way for phorm to be introduced, while stilla voiding answering straight questions VM staff still send out Phorm PR type answers.
http://allyours.virginmedia.com/html/legal/oncable/terms.htmlG Your details and how we look after them
1. You must give us promptly and accurately all the information which may be needed so that we and Virgin Media Payments can perform our respective obligations under this agreement. You must also tell us immediately if any of your details change.
2. By having the services we provide installed in your home and/or by using them you are giving us your consent to use your personal information together with other information for the purposes of providing you with our services, service information and updates, administration, credit scoring, customer services, training, tracking use of our services (including processing call, usage, billing, viewing and interactive data), profiling your usage and purchasing preferences for so long as you are a customer and for as long as is necessary for these specified purposes after you terminate your services. We may occasionally use third parties to process your personal information in the ways outlined above. These third parties are permitted to use the data only in accordance with our instructions.