I am inclined to agree. Everyone's circumstances are different, of course, and this is probably a gross oversimplification, but I would basically label it "Fine for overpaid people in the media and the financial world living in trendy apartments in Shoreditch and the like - not a lot of use to the rest of us".
The website is predictably vague about prices - everything is "from £xx" (the rock-bottom price evidently only applying to blocks of flats where umpteen people all sign up) and I see no indication of what the likely cost might be for someone like myself, living in a one bed flat - the top half of a fairly typical 1930s suburban London semi-detached house that's been split into two - with little prospect of the downstairs neighbours being seriously interested.
"Affordable", the site assures me. Hmmm. Even at the bottom price shown, just how affordable is it?
20 Meg - "from" £12.50 a month. Well, OK, if you could actually get it at that bottom price (probably applicable to 0.001% of the population) that's not bad - but it's nothing really special compared to what I have. I'm close to the exchange, current sync speed 21441, I pay my ISP £16 a month, and, given that Hyperoptic's price is based on the number of people per building who sign up, if they worked out even as cheap as that, never mind cheaper, I'd be surprised.
FTTC is on the way here shortly, up to 40 Meg (and in my location, it probably won't be much less than that) - and my ISP are doing a package which suits me at £20 a month. That's what I call "affordable". Hyperoptic's next step up from 20 Meg is 100 Meg, which is "from" £25 a month, and if that's any less than £40 for a solo occupant like me, I'll be surprised - again, it's no great deal really, and, of course, it's way above my budget - I'd find it difficult to justify paying even £25 a month, let alone £40, and it would certainly leave me struggling a bit financially.
In theory, I suppose, it could be great for those in the sticks on a lousy line who can't get FTTC, can't get cable, can't get anything other than a poor connection on bog-standard ADSL - but what are their chances of getting Hyperoptic at what most people in the real world, not the optimistic marketing department of Hyperoptic, would consider to be an affordable price? Given the likely cost of providing the service to the half a dozen houses in Hovel-in-the-Midden, I would suggest that the answer is "No chance at all".
In short, a rich man's toy in my opinion.
Edit;
Oh, I forgot to mention the really fast stuff, didn't I?
"Now everyone in your building can experience affordable 1 Gig internet."
At a minimum of £50 a month (so God alone knows what it would cost for anyone not living in a tower block) - that's "affordable"?
Yeah, right - may as well buy a new Ferrari and book my two month holiday in the Caribbean while I'm at it, if I'm going to go bankrupt, why not do it in style?
Half the country (probably more than half) is struggling with debt problems, the dole queue gets longer every day, and they think £50 a month, the rock-bottom "if you're incredibly lucky" price is affordable.
I'm not saying that it isn't good value for money if you are loaded, but being told that it's "affordable" is, frankly, a sick joke for most people.