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Whats the biggest APR % rate

It is 1355% APR, but it's a bit misleading because you can't actually have an ANNUAL loan with that company - you have to pay the loan in full on pay day.

The true cost is £25 per £100 borrowed, which ain't cheap but it isn't 1355% in practice either.

I guess they have to put the equivalent APR by law.
 
True.. in theory then you could say its 25% per month
 
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I didn't say it wasn't expensive!

I think there is a law that the APR has to be stated, in order to make it possible to compare loans against each other. Fine for longer term loans (though I think the TAR should be required), but not so relevant for this type of loan.
 
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