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ISP Review investigates BTs new BT 'No Frills' Broadband ADSL product |
 A representative from the 123ISP service finishes up by adding his own comments on the other issue of allowing BTB to be charged to a normal phone bill, "Consumers want convenience. By allowing them to put the charges for ADSL on their own bill it in theory just becomes "Broadband Surftime"." The Final Analysis On the surface BTB looks good, BT can increase take-up through direct advertising, improve the rollout, simplify billing and promote it as being cheaper and easier to use than the major ISP services. Users clever enough to understand ISPs and the competition, especially those in areas still without ADSL, will also be pleased. BTB will help to increase ADSL coverage, yet they'll still be able to window shop around other services and completely ignore BTB itself. On the flip side and BTB has the potential to confuse the public by painting over cheaper/full ISP services and attempting to redefine the concept of an ISP, which is just as much about access as content, something BT would rather you didn't understand. The most vulnerable to this form of marketing and service would be those less familiar with the market and ISPs as a whole. There's also the small matter of a competitive conflict between BTOpenworld's service and that of BTB, both offer ISP services from technically the same company. BTO can't offer it directly because it'd then become a wholesale option and others would demand it, which BT obviously doesn't want to happen as it'd loose the advantage. However in the grander scale of things this is nothing more than small potatoes.
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