LOVEFiLM Movie and TV Internet Video Streaming Overtakes Physical Rentals

The hugely popular LOVEFiLM Instant (Amazon) service, which from just £4.99 a month allows broadband ISP customers “unlimited” access to stream video from thousands of TV shows and Movies online, has “for the first time ever” streamed over 20% more films and TV series instantly over the internet than physically rented DVDs, Blu-Rays and Video Games.

Broadband internet based unlimited film and TV subscription services have become extremely popular over the past few months, not least since Netflix entered the UK market in January 2012 (original news). Apparently the latest increase at LOVEFiLM represents a jump of over 400% on the same month last year. Meanwhile their physical rental products have also continued to grow by more than 25% over the year. Just a shame you still can’t stream in HD.

Jim Buckle, Managing Director of AMAZON’s LOVEFiLM, commented:

“The first quarter of 2012 has shown us two things: that LOVEFiLM members are watching more films and TV series both on the Internet and on DVD than ever before and; in less than three years, streaming through LOVEFiLM Instant has become more popular than renting DVDs.

Our members crave instant on-demand access. With more world-class digital content being added to LOVEFiLM Instant and a growing number of Internet-connected devices delivering it to members’ living rooms we expect this trend to continue. At the same time, many of our members continue to enjoy the combination of LOVEFiLM Instant and LOVEFiLM By Post in one, great value for money, subscription, with both services growing rapidly.”

LOVEFiLM currently has more than 2 Million members and claims to be Europe’s largest subscription service for streaming films and TV series over the Internet and sending DVDs and games by post. ISPreview.co.uk will very soon be taking a detailed look at all of the various web-based broadband video streaming services to see how they stack up.