Full Fibre Builder and UK Broadband ISP toob Launch Reward Scheme

Hampshire-based alternative network operator and gigabit broadband ISP toob, which is deploying a Fibre-to-the-Premises (FTTP) network – and also sharing some of CityFibre’s infrastructure – across parts of South England (Dorset, Hampshire, Surrey and Sussex), has today joined with Buyapowa to launch a new rewards programme.

The new programme is essentially a Refer a Friend scheme, albeit one that will be delivered via the Buyapowa platform and can be “used by anyone to recommend the toob service, even if they are not a customer” of the service (i.e. anyone can now refer a friend to toob’s service as many times as they would like, with both the referrer and the referred friend benefitting from a reward).

According to the provider’s website, if you refer a friend to toob’s service then you’ll get a £25 Amazon shopping voucher to spend, albeit only 14 days after their service has gone live. The friend will also receive the same voucher and within the same timeframe.

This essentially replaces the provider’s old scheme with a smoother experience and one that, in the future, may offer a “choice of reward options to better suit each customers’ preference.”

Nick Parbutt, CEO of toob, said:

“We’re excited to partner with Buyapowa to increase our rewards capabilities and improve the refer a friend process. toob is growing rapidly, and with more than 50,000 connected customers, the power of this platform will accommodate our continued expansion while making our rewards programme accessible to everyone and easier to use.”

Just to recap. Toob is currently financed through equity from funds managed and advised by Amber Infrastructure Group and £163m of debt financing provided by Ares Management’s Infrastructure Debt (here), which we were told could be upsized to £300m over time to support growth.