FullFibre and Zzoomm Complete Broadband Altnet UK ISP Brand Integration
Alternative UK broadband operator FullFibre Limited, which back in March 2025 completed its merger with Zzoomm (here), has today confirmed that the pair have now also completed their brand integration. Much as we leaked in June 2025 (here), this means that Zzoomm will now become the single retail ISP brand for the service (BeFibre customers will shortly be moved).
The combined gigabit speed Fibre-to-the-Premises (FTTP) broadband network currently reaches 600,000 UK premises (ready for service) and “over” 90,000 customers (up from 80k in July 2025) across England – serving parts of approximately 110 market towns, which makes it one of the country’s largest altnets. This reflects both their open access wholesale fibre network alongside their in-house retail ISP(s).
At the same time, Zzoomm has also unveiled a mild “brand refresh“, which has been shaped around customer needs for fast, reliable, and great-value broadband for homes and businesses. The Zzoomm brand is said to be underpinned by several core values: Trusted Performance, Standout Service and Real Value.
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The successful integration is said to mark a major post-merger milestone, “delivering an integration programme on time, on budget and fully to plan, which unifies operational, commercial and technology systems“.
James Warner, CEO of FullFibre, said:
“Completing this integration over the last nine months, on time and on budget, is a huge achievement and a real credit to all involved. We now fully operate as one business, on one platform, with a single retail brand in Zzoomm. Having completed a second merger in as many years, we continue to materially extend our capabilities, and are well placed to continue our growth story and further pursue future strategic opportunities.”
New customers of the service can expect to pay from £24 per month on a 24-month term (shorter 12-month and 30 day options are also available, at extra cost) for symmetric speeds of 200Mbps, which rises to £49 per month for 2,300Mbps. A mix of e-Gift cards – valued at between £50 and £75 – are currently also being offered alongside some other discounts.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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The long march toward consolidation continues. One wonders how long it will be before the infra is bundled under one umbrella and is sold to OTTP or an Arab soverign wealth fund.