Virgin Media’s UK Pay TV Customers Get Access to Sky Atlantic Channel
Broadband ISP Virgin Media (O2) has this morning confirmed that all new and existing Virgin TV 360 and Stream box customers with the ‘Sky Entertainment‘ channels (Sky Comedy, Sky Witness, and the soon to be relaunched Sky One) will soon also be able to access popular Sky Atlantic programming on channel 111, “at no extra cost“.
The addition of Sky Atlantic, which will take place on 1st April 2026, follows the news that HBO Max will also be available to subscribe to via Virgin TV 360 and Stream boxes when it launches in the UK next month. Sky Atlantic will give Virgin’s customers with the Sky Entertainment channels (c.1 million of them) access to view popular TV shows like ‘The Last Of Us’, ‘House of Dragon’, ‘Amadeus’ and many more.
New customers can take a Virgin TV package, including access to Sky Atlantic, by selecting a Virgin TV and broadband Flex bundle, with prices currently starting from £31.99 per month.
Advertisement
David Bouchier, VMO2’s Chief TV and Entertainment Officer, said:
“Our promise to our customers is simple – to offer seamless entertainment at incredible value – and the addition of Sky Atlantic on Virgin TV is testament to that. The channel is home to gripping drama and incredible stories from the UK and the US and has given us some of the biggest watercooler moments of our times. Now, over a million Virgin TV customers can enjoy Sky Atlantic with no added cost or action required.”
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
« Broadband and Mobile Providers Adapting to New UK Price Transparency Rules
Advertisement
Leave a Reply
Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message and display names can be almost anything you like (provided they do not contain offensive language or impersonate a real person's legal name). By clicking to submit a post you agree to storing your entries for comment content, display name, IP and email in our database, for as long as the post remains live.
Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.
Well well, Sky finally give Virgin Media customers access to Sky Atlantic at the point where the channel has virtually no value to them compared to the ‘old days’
The thinking of Sky has been out of touch from reality for a long time, maybe this means in a small step make them understand that withholding services from other providers does not make them stronger anymore.
99% of all TV channels have no value and exists only to sell ad time.
I hope PLEIO’s cloud gaming service starts being offered to Virgin Media pay-TV customers in the UK!
Who knows more about this?
Someone who knows more about your hope or are there actual rumours?
The device is being marketed as a stand alone service and offered by altnets as a way of bundling TV with broadband.
Even EE stopped bundling cloud gaming with their services.
Why would Virgin touch it?
Whilst I won’t likely watch much on it, nice to see an actual channel being added than endless FAST channels which clog up the guide these days.
Likely as the existing deal between Sky UK Ltd and HBO/Warner Bros is ending next month and the latter launching their HBO Max streaming service in the UK.
Expect the HBO content of Sky Atlantic when it become available to Virgin Media subscribers will be greatly reduced compared to what it is now.
I guess with HBO content gone Sky have lowered the price to a level Virgin are agreeable to paying.