EE UK Set to Add Disney+ to TV Platform and Prep New Rewards Scheme

Customers of broadband and mobile provider EE (BT) will see a number of key changes over the coming weeks and months. According to ISPreview’s sources, the provider will finally add Disney+ (video streaming) support to their pay TV boxes and plans to launch a new loyalty programme for existing subscribers.

Quite why it’s taken the provider so long to add Disney+ support to their TV platform is unclear, although the good news is that it’s definitely coming sometime this summer. We’re also hearing that EE plans to complement their existing ‘Rewards’ scheme with a new programme during the same period, which we believe will be called “One Up“.

At present, we don’t have a lot of information about the new loyalty programme, but we understand it will only be available to customers that take both broadband and mobile from EE. Some of the expected rewards under this programme are likely to include free movies on EE’s pay TV service, as well as discounts on their tech store products and more.

Finally, we understand that EE will be expanding the flexibility of their existing Flex Pay service (handset finance agreements with mobile SIM plans), which currently enables customers “pay for your device in a way that suits you“. Customers can expect more choice of payment periods and the option to pay off at any point or trade-in. Further details should surface once EE issues an official announcement over the summer.