
Retail ISP Brillband has announced that, from 1st July 2026, consumers will finally be able to order broadband packages over the full fibre network built by parent company AllPoints Fibre Networks (APFN), which reflects the former (pre-consolidation) brands of Jurassic Fibre, Giganet and Swish Fibre. But there’s a catch for the provider’s Openreach and CityFibre base.
Just to recap. The three gigabit-speed alternative networks were all consolidated under the control of APFN’s wholesale platform, while their associated (existing) retail customers ended up being sent to UK ISP Cuckoo, which did form part of the same group (much like Brillband) until Onestream picked up the customer base last month (here). Take note that APFN also supplies wholesale access via various other networks too (off-net) using their Aquila platform.
However, despite APFN via Fern Trading having sunk hundreds of millions of pounds into building their own FTTP broadband network, APFN have been preventing new customers from actually being able to sign up to it for some time, which created a few awkward problems (example). Not to mention the negative impact upon revenue generation from leaving a built network asset to languish.
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Despite the problems, APFN did indicate, as part of their recent Cuckoo sale, that they still intended to bring their own Fibre-to-the-Premises (FTTP) network back into service. The good news today is that this is finally about to happen at the start of next month. Homes on this footprint will be able to choose Brillband from 1st July 2026 for their 900Mbps full fibre broadband service.
The catch is that Brillband intends to make a “strategic shift” as part of this announcement, which will see them focusing “exclusively” on the APFN network, while “pausing new customer sales on Openreach and CityFibre infrastructure“.
Duncan Di Biase, CEO and Founder of Brillband, said:
“We’re delighted to begin offering services across the AllPoints Fibre network.
The UK broadband market has become increasingly distorted by below-cost pricing from some of the largest providers. While this may appear attractive in the short term, it creates an unsustainable environment for challenger ISPs and alternative network operators that are working hard to bring competition and innovation to the sector.
Rather than chasing market share at any cost, we’ve taken the decision to focus on areas where we can continue to provide excellent service, fair pricing and a sustainable business model. The AllPoints Fibre network gives us the opportunity to do exactly that.”
A number of trial customers are already using Brillband’s new APFN network and others can sign-up for the waitlist, which will enable new customers to take their 900Mbps package for just £25 per month. Brillband said they would also continue to offer “no mid contract price hikes” and a Wi-Fi 7 router as standard to all new customers. Obviously, you’ll need to be living within an area covered by the Jurassic Fibre, Giganet and Swish Fibre footprint in order to benefit.
The move will of course cause some concern among Brillband’s existing base of CityFibre and Openreach broadband customers, which may be left to wonder whether or when they might be sold off to another ISP. Fern Trading backed providers have developed quite a reputation for customer migrations.
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On the bright side, it’s good to see that those living in an APFN covered (on-net) area will finally be able to harness the network again.
UPDATE 2:55pm
Brillband has informed ISPreview that their CityFibre and Openreach base isn’t being migrated to another ISP or sold, and remain their customers with the same speeds and service as before. The provider was also kind enough to send us a copy of they email that they sent to customers about this last month.
Brillband’s Email to CityFibre and Openreach Customers
We wanted to share an important update about the future of Brillband and the network infrastructure we use to serve customers across the UK.
After careful consideration, we’ve made the decision to pause new sales on both the CityFibre and Openreach networks for the time being.
The reason is simple: we do not believe the current wholesale pricing available to providers represents good long-term value for customers. Rather than increasing prices or reducing the quality of service we provide, we’ve chosen to pause sales while the market adjusts. We anticipate wholesale pricing becoming more sustainable over time and expect to resume sales once that happens.
Importantly, there is absolutely no change to existing customer contracts or services.
If you’re already a Brillband customer, your service will continue as normal, and you’ll still be able to renew your contract with us when the time comes. Brillband is not going anywhere. We are fully funded and backed by Octopus Investments, and this move is part of a long-term strategy to strengthen and improve our network offering for customers.
Over the coming months, we’ll also be upgrading our core network infrastructure and moving you and the rest of our brilliant existing customers onto the Aquila core network — one of the most advanced core broadband networks in the UK. This will deliver:
- Lower latency and improved responsiveness
- Better performance for gaming and streaming
- Upgraded IP infrastructure – No more blocked websites!
- Support for Static IP addresses in the near future
If you’d be interested in helping us test Static IP functionality ahead of launch, we’d love to hear from you. Selected customers will receive access free of charge during the testing phase.
As part of this transition, Brillband now has the opportunity to begin selling services on the AllPoints Fibre Network (APFN) infrastructure.
APFN is a full-fibre network currently serving approximately 400,000 homes across the UK, and thanks to the economics of operating on this infrastructure, we’ll be able to offer our flagship full-fibre service from just £25 per month in eligible areas.
If you’re an existing customer in an area where the APFN network is available, we’ll be in touch directly to let you know. We’ll also adjust your pricing to reflect the customer pricing available on that network.
This marks an exciting new chapter for Brillband as we continue building a faster, fairer broadband provider focused on long-term value, transparency and better technology.
Thanks for being part of the journey.
If you have any questions, please reach out to our support team.
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They love making this complicated don’t they.
Endlessly shuffling the decks around.
So many opportunities lost as in quite a few of the Jurassic areas you now have both Virgin and Openreach so they’re not really needed anymore.
Pretty much same here in Banbury. Openreach, Nexfibre & F&W (Hey Broadband) all have considerable presence in the town with lots of take up. I fear APFNs time may have already passed.
APFN, an altnet value destruction machine…. Buy or build expensive fibre, bury it under mergers, rebrands and Aquila, then somehow make the owned network hard to sell while rivals overbuild it. Profitability is less like an operating milestone and more like a miracle requirement… they’d need ruthless cost cuts, ACTUAL wholesale traction, and proper utilisation of their own network BEFORE the assets decay into a stranded footprint write off…. Do we think they’re self aware of that?