
Retail ISP Brillband has announced that, from 1st July 2026, consumers will finally be able to order broadband packages over the full fibre network built by parent company AllPoints Fibre Networks (APFN), which reflects the former (pre-consolidation) brands of Jurassic Fibre, Giganet and Swish Fibre. But there’s a catch for the provider’s Openreach and CityFibre base.
Just to recap. The three gigabit-speed alternative networks were all consolidated under the control of APFN’s wholesale platform, while their associated (existing) retail customers ended up being sent to UK ISP Cuckoo, which did form part of the same group (much like Brillband) until Onestream picked up the customer base last month (here). Take note that APFN also supplies wholesale access via various other networks too (off-net) using their Aquila platform.
However, despite APFN via Fern Trading having sunk hundreds of millions of pounds into building their own FTTP broadband network, APFN have been preventing new customers from actually being able to sign up to it for some time, which created a few awkward problems (example). Not to mention the negative impact upon revenue generation from leaving a built network asset to languish.
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Despite the problems, APFN did indicate, as part of their recent Cuckoo sale, that they still intended to bring their own Fibre-to-the-Premises (FTTP) network back into service. The good news today is that this is finally about to happen at the start of next month. Homes on this footprint will be able to choose Brillband from 1st July 2026 for their 900Mbps full fibre broadband service.
The catch is that Brillband intends to make a “strategic shift” as part of this announcement, which will see them focusing “exclusively” on the APFN network, while “pausing new customer sales on Openreach and CityFibre infrastructure“.
Duncan Di Biase, CEO and Founder of Brillband, said:
“We’re delighted to begin offering services across the AllPoints Fibre network.
The UK broadband market has become increasingly distorted by below-cost pricing from some of the largest providers. While this may appear attractive in the short term, it creates an unsustainable environment for challenger ISPs and alternative network operators that are working hard to bring competition and innovation to the sector.
Rather than chasing market share at any cost, we’ve taken the decision to focus on areas where we can continue to provide excellent service, fair pricing and a sustainable business model. The AllPoints Fibre network gives us the opportunity to do exactly that.”
A number of trial customers are already using Brillband’s new APFN network and others can sign-up for the waitlist, which will enable new customers to take their 900Mbps package for just £25 per month. Brillband said they would also continue to offer “no mid contract price hikes” and a Wi-Fi 7 router as standard to all new customers. Obviously, you’ll need to be living within an area covered by the Jurassic Fibre, Giganet and Swish Fibre footprint in order to benefit.
The move will of course cause some concern among Brillband’s existing base of CityFibre and Openreach broadband customers, which may be left to wonder whether or when they might be sold off to another ISP. Fern Trading backed providers have developed quite a reputation for customer migrations.
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On the bright side, it’s good to see that those living in an APFN covered (on-net) area will finally be able to harness the network again.
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They love making this complicated don’t they.
Endlessly shuffling the decks around.
So many opportunities lost as in quite a few of the Jurassic areas you now have both Virgin and Openreach so they’re not really needed anymore.