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Mobile Devices Set to Dominate Internet Email Usage by the End of 2012

Wednesday, May 2nd, 2012 (10:22 am) - Score 467

Return Path, an email certification and reputation monitoring company, has predicted that by the end of 2012 more people will be reading internet emails on a mobile device (e.g. Smartphone, Tablet etc.) than via a computer desktop or webmail service.

At present email readership via mobile devices accounts for nearly 30% of all “opens” (i.e. opening an email to read it), yet this has apparently grown by 82.4% over the past year (March 2011 to March 2012) and could thus pip the 50% mark before 2013. The situation appears to reflect a wider move away from desktop systems by casual users.

Return Path’s study also found that Apple devices (iPhone, iPad etc.) account for 85% of all mobile email opens. It also reveals that MS Outlook is still the king for desktop email clients, accounting for 68% of all opens. Meanwhile Yahoo Mail! is the most read webmail service (37%), followed by Microsoft’s Hotmail (29%) and Google’s GMail (6%).

Return Path’s Email in Motion Infographic
http://returnpath.net/landing/mobilestudyQ212/Mobile_Infographic.jpg

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Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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