Mobile Devices Set to Dominate Internet Email Usage by the End of 2012

Return Path, an email certification and reputation monitoring company, has predicted that by the end of 2012 more people will be reading internet emails on a mobile device (e.g. Smartphone, Tablet etc.) than via a computer desktop or webmail service.

At present email readership via mobile devices accounts for nearly 30% of all “opens” (i.e. opening an email to read it), yet this has apparently grown by 82.4% over the past year (March 2011 to March 2012) and could thus pip the 50% mark before 2013. The situation appears to reflect a wider move away from desktop systems by casual users.

Return Path’s study also found that Apple devices (iPhone, iPad etc.) account for 85% of all mobile email opens. It also reveals that MS Outlook is still the king for desktop email clients, accounting for 68% of all opens. Meanwhile Yahoo Mail! is the most read webmail service (37%), followed by Microsoft’s Hotmail (29%) and Google’s GMail (6%).

Return Path’s Email in Motion Infographic
http://returnpath.net/landing/mobilestudyQ212/Mobile_Infographic.jpg